KPI
A Key Performance Indicator (KPI) is a quantifiable metric used to evaluate the success of an organization or a particular activity in which it engages. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the company make better decisions. Whether your focus is on sales, marketing, technology, or overall business performance, carefully chosen KPIs offer a clear view of what’s working and what needs improvement.
Articles Tagged KPI:
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How Much Does It Cost to Outsource Your Brand’s Social Media in 2026?
As businesses increasingly rely on social media marketing ( SMM ) to connect with audiences, outsourcing these efforts to agencies or third-party providers has become a pivotal strategic choice. U.S. social media ad spending grew by 13.5% to $82.88 billion…
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What Does A Public Relations Strategy Look Like in 2026?
The term public relations ( PR ) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders,…
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5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market ( GTM ) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But...
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CRM Software for Schools: A Comprehensive Guide to Transform Education Management
We often discuss the transformative impact of CRM systems on businesses and sales, revolutionizing how companies engage customers, drive revenue, and build relationships. But what about education? Can CRM software achieve similar outcomes in schools and other educational institutions? This…
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The MarTech Optimization Playbook for Modern CMOs
Marketing technology ( MarTech ) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer…
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Email Benchmarks: Average Email Open Rates, Click-Through Rates, and Bounce Rates by Industry (2024)
Email marketing is one of the most effective channels for business communication and customer engagement. Understanding industry benchmarks helps organizations gauge their performance and identify areas for improvement. This comprehensive analysis examines key email metrics across different industries and provides…
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How to Sell to Executives: A Comprehensive Guide
Selling to executives presents a unique set of challenges and opportunities. Senior leaders are tasked with steering their organizations through unprecedented change while maintaining growth and profitability. They understand their business challenges intimately but may not have the time or…
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Retail Digital Transformation Requires Unlocking Growth Through Omnichannel Integration
Omnichannel marketing represents a fully integrated approach to commerce that provides customers with a unified experience across all channels - whether shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Unlike traditional multi-channel marketing…
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From Channels to Chapters: Building a Brand Story That Drives Long-Term Success
In a marketplace where countless brands are fighting for attention, storytelling has become a cornerstone for building authentic engagement and customer loyalty. But why? First, storytelling allows brands to differentiate themselves. In a sea of similar products and services, a…
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Mastering Inbound Marketing: The Complete Strategic Guide For Heading Into 2025
I spoke to a colleague recently who knew they needed to enhance their digital presence and inbound marketing efforts but felt overwhelmed about where to start. While inbound marketing fundamentals haven't changed, the technology and strategies that power successful campaigns…