Articles Tagged linkedin:
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Forget The Hype. This Is What Actually Works in Marketing Now
As we embark on the second half of 2025, your shiny new marketing toy might already be broken. As many marketers (and the business leaders they are accountable to) are noticing, the marketing arena is littered with expensive tools, failed strategies, and broken promises. With the second half of the year sure to be more uncertain and unforgiving, the winning…
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Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t have to be that way. A great phone call is possible when you approach it with preparation, empathy, and curiosity.…
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How Purpose-Driven Design Helped a Nonprofit Turn Complex Data into a Powerful Advocacy Tool
When EdTrust-West set out to expose systemic inequalities in California’s education system, the data was clear—but the team needed to ensure that the message would land and be impactful. Here’s how a design-led strategy transformed their communication approach, leading to deeper engagement, wider reach, and real-world policy impact. Included in this article are key takeaways for marketers to ensure that…
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10 Tips for Commenting Strategies: Build Authority and Drive Leads Without Getting Banned
The shift from traditional blog comment sections to social media forums and communities has significantly altered how marketers interact with their audiences. Platforms like LinkedIn, Reddit, Facebook Groups, and niche Discord servers have become the new venues for commentary-based networking and visibility. Still, they come with both massive potential and clear risks. Commenting is no longer just about dropping a…
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The New Blueprint For Social Media Marketing Strategies in 2025
Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with their audiences has transformed into a complex, often expensive landscape dominated by algorithms, advertising, AI-driven content, and competitive bidding. For today’s businesses, especially those seeking to drive tangible results throughout the entire customer journey, rethinking their…
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Align Your Brand and Your Team with Optimized LinkedIn Profiles That Sell
The B2B buying journey is often digital-first, so your BDR, SDR, and AM’s LinkedIn profiles serve as the front door to your brand. Every business relationship requires personal trust between the client and customer. So… before a prospect ever books a call, they’re browsing your people. If what they see is an outdated job history, a vague headline, or a…
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Fedica: AI-Powered Social Media Growth You Can Measure
Building and scaling a meaningful social media presence can feel like shouting into the void—especially when you’re managing multiple platforms, trying to understand shifting algorithms, and struggling to keep up with content demands. The real challenge for brands today isn’t just publishing—it’s publishing with purpose, backed by audience intelligence and timing that drives actual engagement. Fedica Fedica is an AI-powered,…
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No Budget? No Problem. 10 High-Value Marketing Tactics for Challenging Times
Marketers today are facing heightened pressure to do more with less. Unpredictable economic conditions, shifting consumer behaviors, and tightening budgets are pushing businesses, especially small to mid-sized (SMB) ones, to find creative, cost-effective ways to connect with customers and sustain growth. The good news is this: while the playing field isn’t always level, it has never been more accessible. A…
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Voice Search in 2025: Revolutionizing Digital Engagement for Businesses
Voice search has transformed from a novel technology into a cornerstone of digital interaction, reshaping how consumers access information and engage with brands. Driven by advancements in artificial intelligence (AI) and natural language processing (NLP), voice search is now integrated across mobile devices, smart speakers, in-car systems, and desktops. Optimizing for voice search is essential for businesses and marketers to…
