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  • Social Media & Influencer MarketingLegal Marketing and Social Media

    The Role of Social Proof in Legal Marketing

    The legal industry is one of the most competitive in online marketing. With over one million lawyers practicing in the United States, standing out in such a saturated market can be challenging. Law firms typically have large budgets to spend on marketing due to generally high margins on their casework. However, no amount of money can replace the value of…

  • Content MarketingTrew Marketing: State of Marketing to Engineers 2024

    From AI to Events: Key Insights for Marketing to Technical Audiences in 2024

    The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to Engineers Report, offers valuable insights for marketers looking to reach this specialized audience effectively. Online Research Dominates the Buying Process One of the most striking findings is that technical buyers now spend an average of…

  • Sales and Marketing TrainingMarketing Momentum vs. Sales (Fishing Analogy)

    Why Marketing Momentum Matters (Especially If You’re Sales-Driven)

    As a Fractional CMO, I get to work with a wide range of companies—some with massive brand strategies unfolding over years, and others who are just a few weeks into a campaign and already asking, Why isn’t the phone ringing? That contrast isn’t surprising. What’s always surprising, though, is how many companies still expect instant results from marketing, as if…

  • Social Media & Influencer MarketingHow to Measure Social Media Impact by Marketing Strategy

    How to Measure the Impact of Social Media By Marketing Strategy

    Social media marketing has become an essential component of any successful business strategy. However, to truly harness its power, it’s crucial to measure the impact of your social media efforts. This comprehensive guide will explore various strategies for measuring social media impact, including acquisition, purchase, awareness, nurturing, community building, and influencer marketing. Table of ContentsAwareness Strategy MeasurementAcquisition Strategy MeasurementPurchase Strategy…

  • Event MarketingWebinar Promotion Timeline and Tips

    Timeline and Tips For Successfully Planning and Promoting Your Next Webinar

    Webinars have emerged as a highly effective tool for engaging prospects, nurturing leads, and driving conversions. Webinars offer several key advantages: In-Depth Content Delivery: Webinars allow for a comprehensive exploration of topics, providing valuable insights to attendees. Direct Engagement: Live Q&A sessions and polls enable real-time interaction with the audience. Lead Generation: Registration processes capture valuable prospect information. Thought leadership:…

  • Social Media & Influencer MarketingLargest Social Media Platforms

    What Are The Largest Social Media Platforms in 2024?

    Staying updated with social media trends is crucial for business owners, sales professionals, marketers, and technologists. When we talk about a large social media network, it’s not always clear what we’re referring to. The term is inherently subjective and can be interpreted in several ways, each with implications for understanding a platform’s reach and influence. Measuring “Largeness” There’s a multitude…

  • Sales Enablement, Automation, and PerformanceKaspr: Sales Prospect Contact Data - Chrome, LinkedIn

    Kaspr: Improving Sales Prospecting with Accurate Prospect Data and Automation

    Traditional cold calling and generic email outreach often yield disappointing results, leading to wasted time and missed opportunities. Sales teams struggle to find accurate contact information, personalize their approach, and manage their leads effectively. These hurdles can significantly impact productivity and ultimately affect the bottom line. Kaspr Enter Kaspr, a cutting-edge sales prospecting platform designed to streamline the entire sales…

  • Advertising TechnologySocial media ad and search (PPC) ad credits

    Take Advantage of Advertising Sign-Up Credits Over $3,000 To Bootstrap and Go-To-Market

    Bootstrapping refers to starting and growing a business with little or no external funding. Entrepreneurs who bootstrap rely on their own personal savings, revenue generated by the business, or small loans from family and friends. This approach allows them to maintain more control over their company, but it also means they have to be resourceful and manage their finances carefully.…

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