Local SEO

Local SEO, or local search engine optimization, is the process of optimizing your online presence to attract more business from relevant local searches. These are searches performed on Google and other search engines by users looking for products, services, or businesses near them. Whether it’s coffee shop near me or plumber in [your city], these local marketing strategies ensure your business shows up when and where it matters most.

Unlike broader SEO strategies that target national or global rankings, local SEO focuses on visibility within a specific geographic area. This involves optimizing your Google Business Profile, building local citations, gathering reviews, and ensuring your website contains accurate location-based information. Local SEO can be a crucial driver of foot traffic, phone calls, and online leads for brick-and-mortar businesses and service providers alike.

Looking to sharpen your local SEO strategy? Explore the latest articles below for actionable tips, expert insights, and updates on what’s working now in local search.

Articles Tagged Local SEO:

  • Local Falcon: Visualize Your Map Pack Performance with AI-Powered Heatmaps and Share of Local Voice

    Local Falcon: Visualize Your Map Pack Performance with AI-Powered Heatmaps and Share of Local Voice

    If your business relies on local traffic, visibility is everything. Yet, many companies have no idea where they stand in Google’s all-important Map Pack — or worse, they’re flying blind with vague or outdated ranking tools. Knowing where your business appears across multiple geographic points can mean the difference between winning a customer and losing them to a nearby competitor.…

  • The Role of Voice Search in Digital Publishing

    The Role of Voice Search in Digital Publishing

    Not so long ago, voice queries from a person to a computer were the stuff of sci-fi movies. More than 20% of people search for information on the Internet in this way almost every day. Demandsage The market for voice assistants is projected to grow to $53 billion by 2030. Grand View Research Voice search is a convenient way to…

  • SEO for Small Business Primer

    SEO for Small Businesses: A Primer for Maximizing Visibility in a Competitive Market in 2025

    Visibility online is crucial to maintaining a small business these days. Search Engine Optimization (SEO) is a powerful strategy for increasing visibility so potential customers can find your business. SEO is about improving the ranking of one’s website on search engines like Google, which would help potential customers reach their business while searching for a specific product or service. In this…

  • Serpstat: SEO and PPC Audit and Reporting Platform with AI-Driven Tools

    Serpstat: Unlock SEO and PPC Success with Advanced Site Audits and AI-Powered SEO Tools

    Achieving success in search marketing can be overwhelming. From researching competitive keywords to auditing your site and tracking your rankings, the process requires powerful tools and accurate data. As businesses and marketers compete to stand out in search results, finding a comprehensive solution to streamline SEO and PPC tasks and uncover actionable insights is more critical than ever. Serpstat Serpstat…

  • SE Ranking: Agency and SEO Consultant Client Management Platform

    SE Ranking: The SEO Management Platform for Agencies and Consultants

    The digital marketing landscape for SEO consultants and agencies is more competitive than ever. Managing multiple clients, delivering results, and staying ahead of algorithm changes require advanced tools and reliable data. Balancing these demands while ensuring profitability can feel overwhelming—unless you have the right platform. SE Ranking SE Ranking is a powerful, agency-tailored SEO platform designed to streamline workflows and supercharge results.…

  • SEO Checklist: Up-To-Date Organic Ranking List

    SEO Checklist: Your Step-by-Step, Accurate, and Up-To-Date Checklist for Ranking Success

    Navigating the complexities of SEO can be overwhelming, especially when juggling multiple tasks, updates, and performance metrics. Whether you’re an entrepreneur building your first website or a seasoned marketer managing several, staying organized and focused on best practices is key to reaching the top of search results. Someone recently asked me if I’d published a checklist for SEO on Martech…

  • Overfuel: Used Car Dealership Local SEO, CMS, and Lead Generation Platform

    Overfuel: Dominate Local Search With Your Used Car Dealership and Unlock 49% More Leads

    In the automotive landscape, used-car dealerships face unprecedented challenges. With over 70% of car research happening on mobile devices and consumers visiting just 1-2 dealerships before making a purchase, having a solid online presence is no longer optional – a superior digital customer experience (CX) is essential for survival. Until now, dealerships have struggled with slow websites, disconnected tools, and…

  • Local SEO Mistakes: Organic Search Engine Optimization

    Local SEO: Mistakes To Avoid With Your Organic Search in 2024

    This week, I visited the grand opening of a new restaurant in our town after seeing some of the business’s carefully placed signage up and down the main intersections around them. However, they left out the best-performing signage today: having an online presence on maps and local organic search results… for free. After my wife and I had a delicious…

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