A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing automation platforms are implemented correctly and fully leveraged; however, many businesses make some fundamental mistakes
Every time I get into my car, the first thing I do is connect my phone and open the Waze app. It surpasses all the features of Google (who owns it) and won’t get you lost like Apple… all while crowdsourcing hazards and traffic along the way. If you’ve got a heavy foot and find yourself getting tickets, it’s extremely helpful as you can both report and see reported speed traps. The police despise Waze.
A few years ago, I attended training at the recommendation of my friend Doug Theis on networking. Doug is the best networker I know so I knew attending would pay off… and it did. What I learned was that many people make the mistake of putting a value on the direct connection, rather than the indirect connection. For example, I could go out and try to meet every marketing technology company to see if they
While we are well aware of how quickly e-commerce is growing in the United States, at 4x the rate of retail, there are other countries that make these rates look like they are moving at a glacial pace. In China, e-commerce grew 51% in 2013 and e-commerce in India is predicted to leap from $13B in 2013 to up to $70B by 2020. Managing more transactions than eBay and Amazon combined, Chinese company Alibaba provides
You may not know this, but Google will actually index your site’s geographic location along with your other pages. This can be done best by supplying a KML file with your coordinates in an XML format – a format that’s easy to read by programming interfaces. Don’t let this intimidate you! It’s quite easy to build a KML file and add it to your site. In fact, I have a website that will build your