Marketing Automation
Articles Tagged marketing automation:
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Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief…
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Adopting IoT: Why Marketers Must Embrace the Digital Evolution
In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and…
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It's why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn't made a…
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3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms
LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I'm not sure a day doesn't go by that I'm not utilizing my professional account to connect and meet others. LinkedIn…
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PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics
Businesses can't afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting…
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Factors in Purchasing a Marketing Automation Platform
There are so many marketing automation systems out there... and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending…
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Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution
Australia's largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies.…
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11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI -driven communication, email remains a critical tool for marketers and sales professionals. It's direct, cost-effective, and measurable. But email is only effective when it's done right, and far too many…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
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Email Drip Campaign Tips, Examples, Statistics and Best Practices
Email drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series…
