Marketing Automation
Articles Tagged marketing automation:
- Marketing Infographics
The Current State of B2B Marketing Automation
Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great marketing automation platform…
- Content Marketing
5 Essentials for Optimizing Marketing Automation
For many marketers, the promise of marketing automation solutions seems unattainable. They’re too expensive or too complicated to learn. I dispelled those myths and a number of others in OutMarket’s “Modern Marketing Manifesto.” Today, I want to dispel another myth: marketing automation is a silver bullet. Implementing automation software won’t automatically increase engagement and conversions. To achieve those results, marketers…
- Marketing Infographics
How to Make Marketing Automation Work for You
There’s a lot of confusion in the online front today on what exactly marketing automation is. It seems that any company who figures out how to send an email based on a triggered event calls themselves marketing automation. We’ve learned from our marketing automation sponsor, Right On Interactive, that there are very distinct characteristics of a marketing automation system that…
- Analytics & Testing
The Secret Weapons for Better Marketing and Sales
Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation, predicting customer behavior is much more simple. 95% of companies using predictive analytics reported better leads, greater efficiency, and/or more closed sales. Furthermore, 59% of CMOs feel that implementing automated marketing solutions will increase their marketing tactics’ efficiency…
- Content Marketing
Marketing Automation Trends, Challenges, and Success
Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn. I asked Troy Burk, CEO of Right On Interactive – a marketing automation platform that’s been identified as a leader in the industry – to provide feedback on the survey results. The survey was nicely done and provides…
- Marketing Infographics
The Super Powers of Lead Scoring
We’ve had this infographic in the works for a while, and we’re really excited about the illustration and the content. Thanks to the collaboration with our team at DK New Media, our marketing automation software sponsors at Right On Interactive (ROI), and the amazing talent of Ryan Howe at Henchmen Comic, we are happy to reveal The Super Powers of…
- Marketing Infographics
The Autoresponder Assembly Line
Your marketing cycle doesn’t necessarily follow your prospects’ buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer. Marketing automation tools have become popular in the marketplace because they provide an opportunity to nurture a client at a…
- Sales Enablement, Automation, and Performance
The Changing Marketing Funnel?
As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one…