Marketing Automation
Articles Tagged marketing automation:
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Building the Future of Marketing with AI and Operational Excellence: Hilary Cook at #AdobeSummit
In yesterday’s Adobe Summit keynotes, Hilary Cook, VP of Global Marketing Operations at Marriott International delivered a compelling keynote that challenged marketers to rethink their approach to artificial intelligence (AI), process optimization, and customer-centric marketing strategies. Table of ContentsLooking the Future in the Face: AI and Readiness AssessmentBreaking Down the Complexity of Marketing OperationsExecutive Alignment: The Catalyst for ChangePiloting, Scaling,…
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Adobe is Infusing AI Into Every Aspect of Marketing Creativity, Production, and Personalization #AdobeSummit
We are in the golden age of design, and enterprises all across the globe are investing in people and technology to elevate the look and feel of their communications. AI is accelerating and expanding the creative aperture for everyone, opening the content floodgates, tapping into imagination, and massively increasing the number of creative assets being designed, edited, and delivered. Shantanu…
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Adobe Express: Empowering Organizations with Scalable, AI-Generated, On-Brand Content Creation
I had the opportunity to walk through a demo of Adobe Express with the product’s Head of B2B Product Marketing, Pierre Tapia, at Adobe Summit, and I was amazed at the platform’s robust capabilities. Adobe Express is the perfect product for growing companies, as its features cater to businesses of all sizes—from small businesses to enterprises with design agencies. Additionally,…
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The Explosion, Erosion, and Meandering of Marketing and Sales Technology
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence (AI), automation, and digital connectivity. What once took decades to shift now happens in a matter of years—or even months. Marketing and sales technology, fueled by AI and automation, follow the same pattern:…
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Navigating the Ad Blocker Challenge: Strategies for Businesses and Marketers
The rise of ad blockers has significantly disrupted digital advertising, impacting businesses and marketers who rely on traditional online ads for audience engagement and conversions. With millions of users blocking ads, businesses must explore new strategies to maintain reach and effectiveness. This article examines how ad blockers work, how businesses can detect them, and key strategies—including alternative ad formats, email…
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From Leads to Sales: The Minimal Martech Stack for Small Business Marketing and Growth
Inbound marketing is a powerful way for small businesses to attract and convert customers without relying on expensive advertising. However, executing a successful strategy requires the proper marketing and sales platforms to create content, capture leads, nurture prospects, and measure results. For small businesses, balancing affordability and functionality is key. Below is a minimal MarTech stack, categorized into free and…
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Reframing Marketing Operations: Evolving Roles, Strategic Impact, and the Intersection with Product Management
Traditionally, marketing operations (MOps) has been a department focused on the tactical execution of efforts like campaign management, platform optimization, and lead nurturing. While these remain key parts of the role, it’s evolved beyond this and now encompasses strategic influence. In order for MOps professionals to contribute maximum value to their organizations and extend their career trajectories, they must also…
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DashClicks: The Ultimate Business Software for Lead Generation and Conversion
Without the right tools, acquiring, converting, and maintaining customers can be an overwhelming challenge. Businesses need seamless solutions to generate leads, convert them into customers, and sustain long-term relationships. DashClicks offers an all-in-one software platform that simplifies marketing, sales, and customer management, helping businesses scale efficiently. DashClicks DashClicks is a powerful, easy-to-use business software designed to streamline lead generation, automate…
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Adverity: The Integrated Data Platform for Modern Marketers
Marketing teams are inundated with vast amounts of data from multiple sources. Managing, analyzing, and drawing actionable insights from this data is crucial for business success. However, manually integrating and governing data can be time-consuming and error-prone. This is where Adverity steps in. Adverity Adverity is a powerful, AI-driven data integration and management platform for marketing, analytics, and data teams.…
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WebinarJam: The Ultimate Live or Recorded Webinar Platform
Traditional marketing tactics like cold emails and static content struggle to capture interest. Webinars offer a dynamic alternative, allowing businesses to engage potential customers in real-time, answer objections on the spot, and build trust through direct interaction. They are particularly effective for high-ticket sales, product demonstrations, and expert-led discussions, where buyers need deeper insights before making a decision. Unlike blog…
