Marketing
Articles Tagged marketing:
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Advertising Technology
Marketing Through Economic Shifts: Eight Areas To Focus On for Stability and Growth
These last few years have been some of the most challenging for many of my customers but surprisingly quite good for others. This is purely anecdotal, but I believe the effort to stimulate the economy by the government has pumped quite a bit of money into industries and corporations that work directly or indirectly with the government or the financial…
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Content Marketing
ExpressionEngine: A Flexible, Developer-Friendly, and Well-Structured Open Source CMS
The choice of a content management system (CMS) depends on individual needs and project objectives. ExpressionEngine targets users who demand advanced customization, structured content, security, and scalability. This open source platform stands out as a preferred content management system for many individuals and businesses for a variety of reasons, each contributing to its distinct appeal: Flexibility and Customization: ExpressionEngine’s hallmark…
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Content Marketing
Issuu: Interactive Flipbooks and Digital Magazines for Immersive Experiences
With Issuu, you can turn flat PDFs into captivating digital flipbooks that offer unique and immersive brand experiences. These flipbooks can include embedded links and videos, creating an engaging format that captures your audience’s attention. Issuu’s solution seamlessly integrates with your current content development workflow, simplifying end-to-end content creation and distribution. Say goodbye to the complexities of managing multiple tools…
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Analytics & Testing
Databox: Transform Your Data Fragmentation into Actionable Insights with Centralized Performance Management
Making effective business decisions requires organizations’ decision-makers to understand their performance metrics deeply. Most businesses face a common problem – data fragmentation. Data is scattered across various tools and platforms, making getting a comprehensive view of performance challenging. This lack of cohesion hinders decision-making, hinders growth, and leads to missed opportunities. Databox Databox offers a performance management platform that combines…
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Paid and Organic Search Marketing
History of Google Algorithm Updates (Updated for 2023)
A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of a search engine algorithm is to provide users with the most relevant and high-quality results based on their search queries.…
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Artificial Intelligence
Herd Mentality in Marketing: Pros, Cons, and the Role of AI
In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of others. In the context of marketing, this phenomenon can have both advantages and disadvantages. This article delves into the pros…
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Marketing Tools
Hitask: Simplify Your Marketing Team Campaign Task Management
Marketing teams often juggle multiple tasks, collaborate with team members, and track project progress. In this fast-paced digital age, having a robust task management tool is crucial to keep campaigns organized and efficient. Hitask Hitask is a versatile solution that empowers marketing teams to streamline their campaign execution. Here’s how Hitask can benefit marketing professionals: Projects, Tasks, and Events: Hitask…
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Sales Enablement, Automation, and Performance
Kompyte: Boost Your Sales with Competitive Intelligence Automation Software
Staying ahead of the competition is crucial. That’s where Kompyte, powered by Semrush, takes the hassle out of competitive intelligence and helps your sales teams close more deals. Kompyte scans millions of data sources daily, effortlessly identifying changes in your competitive landscape. It tracks all your competitors’ online activities, effectively filtering out the noise and leaving you only the insights…
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Social Media & Influencer Marketing
Pinterest Marketing, Advertising, and Statistics for 2023
Pinterest is a dynamic social media platform incorporating content, an engaged social community, social commerce, and search to carve out a unique space in online technology and marketing. Unlike many social networks, Pinterest revolves around visual discovery, enabling users to find and share inspiration through images, infographics, and more. With its engaging and user-friendly interface, Pinterest has become a go-to…
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Artificial Intelligence
Podcast: Implementing AI Into Marketing And Business For Better Growth
In an interview with a renowned sales, marketing, and online technology expert (and founder of this publication), Douglas Karr. We delved into the transformative power of artificial intelligence (AI) in this industry. As AI continues to reshape the sales and marketing landscape, Douglas shared his invaluable insights on its profound impact. From the evolution of database marketing to the future…
