Marketing
Articles Tagged marketing:
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Healthy Competition Is Good, but It’s Time to End the Sales and Marketing Feud
Although you might not admit it to HR, sometimes a tiny bit of rivalry crops up between sales and marketing. These two teams share close quarters, but at times, they seem to come from different planets, speaking different languages and with different goals and expectations. It can be challenging to uncover this rivalry, even more so to acknowledge and admit…
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What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They’d frequently take these measurements to ensure that their ship was always heading to its destination. As marketers, we use Key Performance Indicators (KPIs) in much…
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Marketing Campaign Checklist: 10 Steps To Plan For Superior Results
As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of…
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3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own organizations. But even when the economic picture was rosier (or at least more predictable), there was growing pressure to show…
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B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?
As consumers, we are familiar with business-to-consumer (B2C) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more targeted, audiences. But only recently have business-to-business (B2B) companies recognized the value of the creator economy, and their involvement with influencers is…
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What’s the Difference Between AI and Machine Learning?
Terms like Artificial Intelligence (AI) and Machine Learning (ML) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are often mentioned in the same breath, they are not the same. Understanding the distinction between AI and ML—and how each can be applied—can help…
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Weathering The Storm With Your Digital Marketing Strategy: A Step-By-Step Guide To Protect Profits In Unsteady Markets
It’s no secret that market conditions have changed significantly over the last year. High inflation, the impact of the war in Ukraine, and several other factors have led to the lowest growth rates seen for many years. Luckily, marketing strategies don’t have to haphazardly transform along with the unsteady market. Instead of immediate cost-cutting, there are strategic shifts companies can…
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How To Apply Monroe’s Motivated Sequence In Your Sales Content
My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually forgot since I’ve not been in class for a very, very long time. Alan H. Monroe was an American psychologist, author, and expert in communication strategies. He is…
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21 Ways To Build and Grow Your Email List
We’ve been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you’ve been operating a publication like this for a decade… especially to a B2B audience, it’s not uncommon that many email addresses are abandoned as employees leave one company for the next. We are aggressive in acquiring email…
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Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation
Over the past few months, inflation has reached all-time highs. COVID and stimulus savings, which initially relieved the burn during the onset of the inflation, have depleted, forcing consumers to rapidly shift their spending habits amid rising costs. As gas prices soar, and discount chains like Dollar Tree have been forced to increase prices over 25%, and consumers are increasingly…
