Marketing
Articles Tagged marketing:
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Bookyourdata: Fuel Your B2B Growth with Accurate, Verified, and Targeted Email Lists
In the competitive B2B landscape, reaching the right decision-makers with the right message is crucial. Outdated or inaccurate email lists can hinder your outreach efforts, leading to wasted resources and missed opportunities. Bookyourdata Bookyourdata provides a solution with high-quality, verified…
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The Secret To Martech: It’s Not About The Tech
In Bill Simmons’ Book of Basketball , he writes of the secret of basketball. He talks of meeting former NBA Champion, Isiah Thomas, who explains the the secret of basketball is that it’s not about basketball. Simmons relays the story…
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The 12 Most Effective Automation Sequences Deployed by Brands for the Marketing Funnel
Your prospects and customers are bombarded with information and choices, so you must be smart about your marketing efforts to meet their expectations but not badger or overcommunicate. Marketing automation workflows enable companies to deliver personalized experiences at scale across…
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Demandbase: The Ultimate Guide to B2B Marketing Orchestration
B2B buyers have access to a wealth of information and solutions. They expect seamless, personalized experiences tailored to their specific interests and needs. B2B brands must adopt a smarter go-to-market ( GTM ) strategy to meet these expectations. This is…
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Showpad eOS®: AI-Powered Sales Content, Training, Buyer Engagement and Measurement
In competitive sales, equipping your sales team with the tools and resources they need to succeed is more critical than ever. Buyers are more informed, have higher expectations, and demand personalized experiences. How can you ensure your sellers are prepared…
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ListKit: Unlocking B2B Outreach Success with Triple-Verified Email Addresses and Intent Data
Are you tired of hitting dead ends with your B2B outreach? Are you frustrated with low-quality leads and outdated contact information? In today's competitive landscape, reaching the right decision-makers with the right message at the right time is more critical…
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Why Monitoring Your Social Media Referred Site Traffic is as Important as Driving It!
So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic lets you…
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Hubspot: How To Test Call-To-Action Variations for Explosive Business Growth
Understanding your audience is paramount to success. But how can you truly know what resonates with your customers and drives conversions? Enter A/B testing , a simple yet powerful tool that can transform your marketing strategy. HubSpot , a leading…
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Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party ( 3P ) tracking cookies on its Chrome browser . Instead, according to the UK’s competition regulator (the CMA ), users will be presented with a choice between keeping their…
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Winning Against Today’s Slower, Tougher B2B Sales Cycles
If closing new business feels like it has become more challenging, it has. Research supports what many sales and marketing teams are experiencing firsthand: 43% are seeing sales cycles increase compared to only 16% that experienced a decrease. The same…
