Marketing

Articles Tagged marketing:

  • Content MarketingImpact on Gender and Color: Do Men and Women Prefer Different Colors? Infographic

    The Impact of Gender on Color: Do Men and Women Prefer Different Colors?

    Color plays a crucial role in marketing and branding, with the power to evoke emotions, shape perceptions, and influence consumer behavior. While individual experiences and cultural context are important, research has consistently shown that gender can significantly impact color preferences and associations. Table of ContentsGender Differences in Color PreferencesBlue Reigns SupremeThe Purple DivideOther Notable PreferencesPerceptions of Cheap ColorsGender Differences in…

  • Marketing ToolsDesign Thinking: Rose Bud Thorn Exercise

    Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing

    I once worked with enterprise consultants from Salesforce and a large client to see how we could improve strategy sessions for their customers. One gap in our industry right now is that companies often have the budget, resources, and sometimes tools but often lack the strategy to kick off an appropriate execution plan. Rose Bud Thorn One application they take…

  • Artificial IntelligenceMarketing: Generating Value with AI

    Marketing: Generating Value with AI

    AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…

  • Advertising TechnologySocial media ad and search (PPC) ad credits

    Take Advantage of Advertising Sign-Up Credits Over $3,000 To Bootstrap and Go-To-Market

    Bootstrapping refers to starting and growing a business with little or no external funding. Entrepreneurs who bootstrap rely on their own personal savings, revenue generated by the business, or small loans from family and friends. This approach allows them to maintain more control over their company, but it also means they have to be resourceful and manage their finances carefully.…

  • Analytics & TestingAppend UTM Campaign Querystrings to Outbound Links using Javascript or jQuery

    Google Analytics: Dynamically Appending UTM Query Strings to Outgoing Links

    Adding UTM query string parameters to outgoing URLs can provide valuable insights when tracking marketing campaigns and referral traffic sources. However, relying on content authors to manually add these parameters is error-prone and often incomplete. A better approach is to dynamically append UTM parameters to external links using JavaScript after loading the page. jQuery: Append UTM Campaign Querystrings Here’s a…

  • Advertising TechnologyEmbedded Finance: Cash Flow and Affiliate Marketing

    Embedded Finance and How It Addresses Cash Flow Problems in Affiliate Marketing

    Recent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance, a market whose value is projected to surpass $228 billion by 2028. What is Embedded Finance? Embedded finance, or embedded banking, refers to integrating financial services or tools within a non-financial company’s products, services,…

  • Customer Data PlatformsDigital Transformation: Maximizing ROI with a CDP and AI (versus CRM)

    The Convergence of CRM, CDP, and AI: Transforming Customer Experience and Maximizing Marketing ROI

    As a marketer, you’ve likely heard the terms Customer Relationship Management (CRM) and Customer Data Platform (CDP) thrown around, but understanding their differences and how they can work together is crucial for making informed decisions about your marketing tech stack. In this article, we’ll dive into the similarities and differences between CRMs and CDPs, explore their unique capabilities, and discuss…

  • Sales and Marketing TrainingHabits of Successful Application Development Teams

    The 7 Habits of a Successful Web or Mobile Application Team

    Creating a web or mobile application that achieves widespread adoption requires a strategic approach and adherence to key principles. For product managers, balancing the myriad factors that influence application development can be daunting. They must navigate a complex landscape that includes customer feedback, support issues, prospect needs, competitive pressures, innovation opportunities, and market fit. Simultaneously, they must work within the…

  • Social Media & Influencer MarketingThe Importance of Placement and Intent With Reach

    The Importance of Intent and Placement With Reach

    Reach is often a metric that attracts marketers because they strive to reach as many people as possible, hoping to maximize their brand’s exposure and potential customer base. However, focusing solely on reach can be misleading, as it fails to consider two crucial factors: placement and intent. Let’s explore the significance of these factors and how they impact the effectiveness…

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