Marketing
Articles Tagged marketing:
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Content Marketing
The Impact of Gender on Color: Do Men and Women Prefer Different Colors?
Color plays a crucial role in marketing and branding, with the power to evoke emotions, shape perceptions, and influence consumer behavior. While individual experiences and cultural context are important, research has consistently shown that gender can significantly impact color preferences and associations. Table of ContentsGender Differences in Color PreferencesBlue Reigns SupremeThe Purple DivideOther Notable PreferencesPerceptions of Cheap ColorsGender Differences in…
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Marketing Tools
Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
I once worked with enterprise consultants from Salesforce and a large client to see how we could improve strategy sessions for their customers. One gap in our industry right now is that companies often have the budget, resources, and sometimes tools but often lack the strategy to kick off an appropriate execution plan. Rose Bud Thorn One application they take…
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Artificial Intelligence
Marketing: Generating Value with AI
AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…
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Analytics & Testing
Google Analytics: Dynamically Appending UTM Query Strings to Outgoing Links
Adding UTM query string parameters to outgoing URLs can provide valuable insights when tracking marketing campaigns and referral traffic sources. However, relying on content authors to manually add these parameters is error-prone and often incomplete. A better approach is to dynamically append UTM parameters to external links using JavaScript after loading the page. jQuery: Append UTM Campaign Querystrings Here’s a…
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Customer Data Platforms
The Convergence of CRM, CDP, and AI: Transforming Customer Experience and Maximizing Marketing ROI
As a marketer, you’ve likely heard the terms Customer Relationship Management (CRM) and Customer Data Platform (CDP) thrown around, but understanding their differences and how they can work together is crucial for making informed decisions about your marketing tech stack. In this article, we’ll dive into the similarities and differences between CRMs and CDPs, explore their unique capabilities, and discuss…