Martech
Articles Tagged martech:
-
The Future of Marketing: A Roadmap to AI-Driven Customer Experience Orchestration
The marketing landscape is fundamentally transforming, driven by the convergence of artificial intelligence (AI), predictive analytics, and composable technologies. As we move toward 2030, the traditional boundaries between human creativity and machine capability are blurring, creating new possibilities for personalized, efficient, and effective customer engagement. This comprehensive roadmap explores how emerging technologies are reshaping marketing operations across organizations of all…
-
Iterable: Drive ROI with AI-Powered, Seamless, Personalized Cross-Channel Customer Journeys
Marketers are often challenged to connect with their customers on a personal level. It’s no longer enough to collect data; you need to activate it to create meaningful experiences that resonate with your audience. This is where Iterable comes in, a robust platform that empowers brands to bridge the gap between data and action, optimize customer engagement, and drive meaningful…
-
The Secret Weapon of Success: Confidence
Someone with half your IQ is making 10x as you because they aren’t smart enough to doubt themselves. Ed Latimore While that’s a somewhat skewed view of the world, that quote has more truth than you might believe. In one of my first jobs, I used to have to walk past the boardroom at my company periodically. I revered the…
-
The Secret To Martech: It’s Not About The Tech
In Bill Simmons’ Book of Basketball, he writes of the secret of basketball. He talks of meeting former NBA Champion, Isiah Thomas, who explains the the secret of basketball is that it’s not about basketball. Simmons relays the story from Thomas and explains that the key to assembling a winning basketball team has more to do with team chemistry and…
-
Showpad eOS®: AI-Powered Sales Content, Training, Buyer Engagement and Measurement
In competitive sales, equipping your sales team with the tools and resources they need to succeed is more critical than ever. Buyers are more informed, have higher expectations, and demand personalized experiences. How can you ensure your sellers are prepared to meet these challenges and drive revenue growth? You need a comprehensive solution that empowers them with the right content,…
-
How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give people space, but modern customers expect quick service and do not have the patience to wait for a reply for…
-
Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers’ attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms companies use to manage, deliver, and optimize their digital advertising efforts. It encompasses everything from data management platforms (DMPs), demand-side…
-
Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party (3P) tracking cookies on its Chrome browser. Instead, according to the UK’s competition regulator (the CMA), users will be presented with a choice between keeping their third-party cookies or doing away with them. Sound familiar? Well, there’s a reason: Apple introduced App Tracking Transparency (ATT) a couple of years ago,…
-
MOps Mastery: The Strategic Evolution of Marketing Operations in the AI Era
Marketing Operations (MOps) has emerged as a crucial function that drives efficiency, effectiveness, and measurability in marketing initiatives. As businesses strive to navigate the complexities of modern marketing, MOps serves as the backbone that aligns strategy with execution, technology with talent, and data with decisions. Table of ContentsUnderstanding Marketing OperationsWhen to Invest in Marketing OperationsAnatomy of a Marketing Operations TeamKey…
-
The Myth of the “Best Medium” and the Reality of the Buyer’s Journey
Sales and marketing professionals often seek the holy grail of lead conversion—the single, infallible medium that guarantees success. However, pursuing the best medium to close leads is fundamentally flawed. Modern buying behavior is far more complex and nuanced, requiring a sophisticated, multi-faceted approach that addresses every stage of the buyer’s journey. Table of ContentsUnderstanding the Buyer’s JourneyAwareness Stage: Considering and…
