Martech
Articles Tagged martech:
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CleverTap: Unlock Customer Lifetime Value Effortlessly With This All-In-One Customer Engagement Platform
Customers today expect more than transactions — they expect meaningful connections. They want brands to know them, value them, and deliver experiences that feel personal and thoughtful. But with customer preferences constantly evolving and touchpoints spread across multiple channels, creating…
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Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs
Integrating Generative AI ( GenAI ) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response ( IVR ) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their…
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The Hidden Weaknesses in Your MarTech Stack: Identifying and Eliminating Single Points of Failure
Marketing technology ( MarTech ) stacks power modern customer acquisition, engagement, and retention strategies. From automation platforms and customer data systems to analytics tools and content delivery networks, these interconnected systems form the digital nervous system of most marketing organizations.…
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Should You Leverage Awards in Your Marketing Strategy?
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move the needle in marketing? Let's examine whether pursuing awards is…
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The Explosion, Erosion, and Meandering of Marketing and Sales Technology
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence ( AI ), automation, and digital connectivity. What once took decades to shift…
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From Leads to Sales: The Minimal Martech Stack for Small Business Marketing and Growth
Inbound marketing is a powerful way for small businesses to attract and convert customers without relying on expensive advertising. However, executing a successful strategy requires the proper marketing and sales platforms to create content, capture leads, nurture prospects, and measure…
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Transforming Marketing Technology with eSIM
The emergence of Embedded Subscriber Identity Module ( eSIM ) technology has disrupted traditional communication methods, offering consumers and businesses a smarter, more efficient way to stay connected. As marketing technology ( MarTech ) continues to evolve, the role of…
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How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of...
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Micro-Influencers: Why You Shouldn’t Overlook Don’t Overlook The Advantages Of Micro-Influence
Micro-influencers have emerged as powerful allies for brands looking to establish authentic connections with their target audience. With a smaller, more intimate following, these influencers offer a unique value proposition ( UVP ) — engagement and trust within niche communities.…
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Hyperise: Drive Sales Engagement with No-Code Personalization in Text, Images, and Video
Generic marketing no longer cuts it. Customers crave personalized interactions that feel tailor-made for their unique needs. Yet, delivering hyper-personalized experiences at scale can be an insurmountable challenge for sales and marketing teams. This is where Hyperise comes in—a platform…