Martech
Articles Tagged martech:
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The MarTech Optimization Playbook for Modern CMOs
Marketing technology ( MarTech ) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer…
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Retail Digital Transformation Requires Unlocking Growth Through Omnichannel Integration
Omnichannel marketing represents a fully integrated approach to commerce that provides customers with a unified experience across all channels - whether shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Unlike traditional multi-channel marketing…
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Mastering Inbound Marketing: The Complete Strategic Guide For Heading Into 2025
I spoke to a colleague recently who knew they needed to enhance their digital presence and inbound marketing efforts but felt overwhelmed about where to start. While inbound marketing fundamentals haven't changed, the technology and strategies that power successful campaigns…
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The Future of Marketing: A Roadmap to AI-Driven Customer Experience Orchestration
The marketing landscape is fundamentally transforming, driven by the convergence of artificial intelligence ( AI ), predictive analytics, and composable technologies. As we move toward 2030, the traditional boundaries between human creativity and machine capability are blurring, creating new possibilities…
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Iterable: Drive ROI with AI-Powered, Seamless, Personalized Cross-Channel Customer Journeys
Marketers are often challenged to connect with their customers on a personal level. It's no longer enough to collect data; you need to activate it to create meaningful experiences that resonate with your audience. This is where Iterable comes in,…
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The Secret Weapon of Success: Confidence
Someone with half your IQ is making 10x as you because they aren't smart enough to doubt themselves. Ed Latimore While that's a somewhat skewed view of the world, that quote has more truth than you might believe. In one…
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The Secret To Martech: It’s Not About The Tech
In Bill Simmons’ Book of Basketball , he writes of the secret of basketball. He talks of meeting former NBA Champion, Isiah Thomas, who explains the the secret of basketball is that it’s not about basketball. Simmons relays the story…
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Showpad eOS®: AI-Powered Sales Content, Training, Buyer Engagement and Measurement
In competitive sales, equipping your sales team with the tools and resources they need to succeed is more critical than ever. Buyers are more informed, have higher expectations, and demand personalized experiences. How can you ensure your sellers are prepared…
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How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give…
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Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers' attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms…
