Acronyms and Abbreviations in Sales, Marketing, MarTech, and Technology

Reading Time: 20 minutes It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (Numeric) 2FA – Two-Factor Authentication: is an extra layer of protection used to ensure the security of online accounts beyond just a username and password. The user enters the

MakeWebBetter: Build and Grow Your Ecommerce Business with WooCommerce and Hubspot

Reading Time: 3 minutes There’s no doubting the far reach of Hubspot as a CRM and marketing automation platform and WordPress as a Content Management System. Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an ecommerce platform to easily implement. While WordPress has released it’s own CRM, the platform lacks the maturity of Hubspot for its ability to drive process to the acquisition and retention strategies of an organization. Hubspot’s affordable coupling of

MQLs Are Passé – Are You Generating MQMs?

Reading Time: 5 minutes The MQM is the new marketing currency. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and increase revenue pipeline better. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from the world of MQLs to a world in which conversation-ready leads are the primary marketing currency.  The

The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

Reading Time: 3 minutes While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.

Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns

Reading Time: 3 minutes As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.