Mql
Articles Tagged mql:
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Google Ads: How to Automatically Sync Your Spam IP Address Blocklist
My team recently took over our Google Ads account with some assistance from my good friend Aaron Douglas. There were a lot of issues with the account, a combination of insufficient attention from our agency and inflexibility on our company's…
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Building End-to-End Marketing Analytics: Connecting Marketing, Sales, and Revenue
Marketing teams have never had access to more data. Advertising platforms report campaign performance in real time. Web analytics tools measure user behavior. CRM systems track leads and opportunities. Financial platforms record revenue and customer lifetime value. Yet many organizations…
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Conversion Optimization: The Case for Working Your Funnel Backward
Walk into almost any website performance review, and you will hear the same story told in the same direction. We start at the top. Impressions, then clicks, then sessions, then add-to-carts or demo requests, then closed revenue. We read the…
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The B2B Referral Sources Delivering the Highest Conversion Quality for 2026
B2B marketing performance is often misunderstood because teams evaluate channels using a single lens. Traffic volume, lead counts, or cost per lead are commonly used as primary success metrics, yet these indicators rarely tell the whole story. The more meaningful…
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The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI
As businesses track every penny during uncertain economic times, marketing attribution has become a defining challenge. Nearly eight in ten B2B marketers say proving return-on-investment has grown significantly more important in the past two years, while almost nine in ten…
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Every Marketing Metric That Matters and How to Calculate Each
Success hinges on tracking the right metrics across all channels – from digital and social media to traditional advertising and in-store performance. Marketing metrics are quantifiable measures that help evaluate the effectiveness of campaigns and strategies, providing insights into audience…
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Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the…
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MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot
There's no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System ( CMS ). Because it's a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce…
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How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing ( ABM ) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence ( AI ), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating…
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Marketing Automation Decoded: How Top Platforms Define the Terms That Drive Results
Marketing automation has evolved dramatically over the last decade, transitioning from simple email scheduling to encompassing full-scale customer lifecycle orchestration powered by AI . As platforms expand in complexity and capability, so too does their terminology, resulting in subtle yet…
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Unlocking SaaS Growth: The 4 Pillars of a High-Impact Content Marketing Engine
Content marketing is a critical growth lever for SaaS companies, but it doesn’t play by the same rules as other industries. Unlike e-commerce, retail, or traditional B2B services, SaaS brands must sell intangible, constantly evolving, and often complex products and…
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What, Exactly, Is Sales and Marketing Alignment?
As a CMO , my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results. But behind every high-performing marketing function is something quieter, yet far more foundational: alignment.…
