Native Advertising
Articles Tagged native advertising:
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Advertising Technology
Navigating the Ad Blocker Challenge: Strategies for Businesses and Marketers
The rise of ad blockers has significantly disrupted digital advertising, impacting businesses and marketers who rely on traditional online ads for audience engagement and conversions. With millions of users blocking ads, businesses must explore new strategies to maintain reach and effectiveness. This article examines how ad blockers work, how businesses can detect them, and key strategies—including alternative ad formats, email…
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Sales and Marketing Training
15 Ways That Content Creators Can Monetize Their Work
Brands enlist content to drive awareness within their industry, acquire prospective clients by researching online, and use content to drive retention by assisting customers to succeed with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for).…
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Advertising Technology
What Is Remnant Traffic and How Can Publishers Monetize It?
In digital publishing, not all traffic is created equal. While premium traffic—visitors from targeted campaigns or loyal repeat users—often drive the most revenue, a significant portion of a publisher’s audience falls into a less lucrative category: remnant traffic. Understanding remnant traffic and leveraging its potential can help publishers unlock additional revenue streams without compromising their primary audience strategies. What Is…
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Sales and Marketing Training
The ABCs of an Online Presence in 2024
Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…
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Advertising Technology
What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance Marketing?How is Performance Marketing Different?Performance Marketing Channels and FormatsPerformance Marketing BenefitsMeasuring Performance Marketing SuccessCommon Performance Marketing KPIsHow Performance Advertising WorksPerformance Marketing: Agency vs. In-HouseAgencyIn-HousePerformance Marketing Trends in 2024 What is Performance Marketing? Performance marketing…
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Advertising Technology
Sovrn: A Comprehensive Platform for Publishers to Maximize Revenue
Publishers face the ongoing challenge of balancing content creation with efficient monetization strategies. While creating high-quality content is crucial, the complexity of managing ad operations, affiliate programs, and data monetization often hampers growth. To address these challenges, Sovrn offers an all-in-one solution that simplifies and optimizes these processes, helping publishers maximize their revenue without sacrificing creativity. Sovrn Sovrn is a…
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Advertising Technology
All You Need To Know About Ad Blocking, Ad Filtering, and Ad Recovery
A recent visitor to my site contacted me and chuckled that he had to turn off his ad blocker to get to my content. The feature is built into my site, and I can disable it… but I won’t for a few reasons. My publication is both a passion and a hobby. I enjoy assisting others with the information or…
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Advertising Technology
What is Native Advertising?
Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content to the target audience, without disrupting their browsing experience. Native ads often mimic the style and tone of editorial content,…
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Advertising Technology
Brax: Create, Optimize, And Scale Your Native Advertising From A Single Dashboard
Much of the complexity of working with Native Advertising networks is the difficulty of working across ad networks and their tools to measure, compare, create, optimize, and scale your native advertising. Brax: Manage Native Ads All In One Place Brax is a native advertising platform for bulk management, unified reporting, and rule-based goal optimization across sources. Brax streamlines content syndication…
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Content Marketing
Online Marketing Terminology: The Basic Definitions
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…
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