Online Advertising
Articles Tagged online advertising:
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Revealbot: Automate And Scale Your Ad Management and Optimization
Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on achieving remarkable results and maximizing their return on ad spend (ROAS). Revealbot’s comprehensive platform is designed to empower businesses by…
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4 Strategies For Improving Programmatic Advertising Results
The introduction of programmatic advertising – automated purchasing and selling digital ad space – is one of the most significant breakthroughs in advertising. As most of us continually seek ways to increase our audience reach, every click, view, and interaction has become increasingly important. Programmatic ad spending soared to a staggering 418.4 billion U.S. dollars in 2021, and it’s expected…
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Dynamic Creative Ad Servers: The Future of Online Advertising
Online advertising is constantly evolving, and one of the most recent developments is the introduction of dynamic creative ad servers. These advanced ad servers are changing the way advertisers and publishers manage their campaigns, making the process more efficient and effective. In this blog post, we will explore what dynamic creative ad servers are, how they work, and why they…
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The History of Digital Advertising
Digital advertising has undergone a remarkable transformation since its inception, mirroring the rapid evolution of the internet and digital technology. This journey, beginning in 1969 with the public introduction to the internet, marks a series of innovative milestones that have reshaped how brands interact with their audiences. From the first banner ads to the sophisticated targeted campaigns of today, digital…
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Understanding the Importance of Inventory Quality Guidelines (IQG)
Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are…
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Am I The Only One That Still Loves Creative Marketing?
I was driving on the West Side of town, looked over at a billboard, and there was a billboard for tools. Instead of the billboard being a typical ad, the advertisement went all the way to the ground. An arm ran up the post and the actual tool was in the billboard area. It looked as though the arm was…
