Personalization
Articles Tagged personalization:
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Unbounce: The Intelligent Builder for Increasing Your Campaign Landing Page Performance
Even if your company has invested in a full, robust marketing stack, you’ll still benefit from a landing page solution. Marketing teams often face time constraints and the pressure to test, deliver, and optimize their marketing campaigns quickly… which is often counter to the effort required on a typical content publishing platform. Unbounce is an AI-powered landing page builder that…
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Inbox Overload: 10 Key Email Reading Behavior and Trends For 2023
If there’s one area in which I hope AI makes a dramatic impact, consumers and business people can better prioritize, filter, and respond to emails efficiently. The modern-day inbox isn’t any more intelligent than two decades ago, and it’s quite disconcerting given that email is the primary channel of virtually any personal, professional, and promotional communication. My inbox is such…
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4 Strategies to Boost Your CX Through Hyper-Focused Personalization Techniques
Today’s shoppers are busy, cost-conscious multitaskers. If your brand can deliver a short, rewarding, and successful shopping experience through personalized interactions, it will win their attention. Consider Stitch Fix’s style profiles created from zero-party (0P) data, for example, or the New York Times’ use of first-party (1P) data to promote relevant stories to readers. Tesla can personalize everything from seat…
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Adtech Simplified: A Comprehensive Guide for Business Professionals
In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…
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Unlocking Precision and Insight: The Benefits of Private Marketplaces
Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…
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Mastering the Digital Landscape: Three Ways to Enhance Your Online Brand Presence for Today’s Marketing Demands
People are online a lot. More than 30 percent of U.S. adults say they are online almost constantly, a number that continues to climb. Whether we are logging in for work or scrolling through our feeds in the supermarket checkout line, it’s clear that we are digital-first and online-oriented. Pew Research Center We are also navigating an increasingly crowded online…
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Octane AI: Launch Quizzes That Drive AI-Driven Personalized Product Recommendations on Shopify
Zero-party (0p) data marketing transforms how e-commerce brands engage with customers. By collecting data directly from consumers, brands can provide personalized experiences and tailor their marketing efforts accordingly. Octane AI, a platform for interactive quizzes and data collection, is leveraging this approach to drive higher engagement and boost conversions for Shopify stores. Understanding Zero-Party Data Marketing Zero-party data marketing involves…
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Dynamic Yield: Unlock Hyper-Personalized Customer Journeys
Personalization has shifted from being a nice-to-have marketing tactic to a critical driver of growth. Customers now expect brands to recognize them, anticipate their needs, and deliver seamless experiences across every channel. Companies that fail to meet these expectations risk higher churn, lower engagement, and declining revenue. The challenge lies in orchestrating personalization at scale—across web, email, mobile apps, and…
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Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company’s product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data. These leads are then nurtured through marketing and sales efforts with the goal of converting them into paying customers. Lead…
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A Complete List Of Email Campaigns Your Business Should Be Executing By Strategy
Email marketing plays a pivotal role in acquiring new customers, retaining existing ones, boosting customer loyalty, enhancing reputation, and upselling products or services. Here are several types of email marketing campaigns that can help a business achieve these goals: Acquisition Campaigns: The goal of acquisition campaigns is to attract new customers. These emails aim to make potential customers aware of your…
