Personalization
Articles Tagged personalization:
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From Surge to Satisfaction: AI Chatbots Tackle Peak CX Challenges This BFCM Season
As Black Friday and Cyber Monday ( BFCM ) quickly approach, retailers face soaring consumer expectations during two of the year's busiest shopping days. With this year's forecast, there’s an ever-growing need for real-time, personalized customer support. A record $240.8…
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Integrating Email Marketing with CRM Systems: Best Practices and Tools
Integrating email marketing platforms with customer relationship management ( CRM ) systems is a game changer for businesses aiming to streamline customer communications and improve engagement. This powerful combination allows for a more strategic approach to customer management, where sales…
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Privacy-First Marketing: A Story of Andrii Holubenko, Who Leads the Way Toward New Order in the Industry
With data privacy regulations like Europe’s GDPR and California’s CCPA reshaping the way businesses interact with consumers, the balance between personalization and privacy has never been more critical. A recent study by Deloitte found that 82% of internet users feel…
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Key Trends for CMOs in 2025: AI Integration Is Make-or-Break for Marketing Success
The latest CMO Radar Report from Infosys reveals that artificial intelligence ( AI ) has moved beyond experimentation to become a critical driver of marketing success. The comprehensive study provides compelling evidence that AI adoption and effective implementation will be…
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How to Master Marketing Personalization with Generative AI
Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about…
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LearnSQL: SQL Is The Essential Skill Modern Marketers Can’t Ignore
AI and automation are increasingly threatening marketing jobs; but one skill stands out as a career safeguard: SQL (Structured Query Language). While it might sound technical, SQL has become an indispensable tool for modern marketers who want to stay competitive…
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IoT Applications: Ideas and Examples That Drive Customer Loyalty, Experience, and Build Value
The Internet of Things ( IoT ) rapidly transforms how businesses interact with customers and deliver value. By connecting everyday objects to the internet, companies can gather valuable data, personalize experiences, and build stronger customer relationships. With the rapid evolution…
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Facebook: Understanding the News Feed Ranking Algorithm
Facebook’s News Feed algorithm has long been a source of curiosity, speculation, and, at times, controversy. With over 2 billion active users, Facebook’s challenge is to present each person with the most relevant and engaging content in their feed. Achieving…
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The Resurrection of Personalization: Why AI is Changing the Game with Predictive Customer Insights
Remember when personalized marketing was going to be the next big thing? In 2019, Gartner predicted that most marketers would abandon personalization: By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of…
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Iterable: Drive ROI with AI-Powered, Seamless, Personalized Cross-Channel Customer Journeys
Marketers are often challenged to connect with their customers on a personal level. It's no longer enough to collect data; you need to activate it to create meaningful experiences that resonate with your audience. This is where Iterable comes in,…
