Online Marketing Terminology: The Basic Definitions

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your

Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution

As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers almost never follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope to constrain them so that we can observe and improve our campaign results. A

Paid Search: 10 Steps to Winning Pay Per Click Conversions

A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid

Adzooma: Manage and Optimize Your Google, Microsoft, and Facebook Ads In One Platform

Adzooma is a Google Partner, Microsoft Partner, and Facebook Marketing Partner. They’ve built an intelligent, easy-to-use platform where you can manage Google Ads, Microsoft Ads, and Facebook Ads all centrally. Adzooma offers both an end solution for companies as well as an agency solution for managing clients and it’s trusted by over 12,000 users. With Adzooma, you can see how your campaigns are performing at a glance with key metrics such as Impressions, Click, Conversions

What is Pay-Per-Click Marketing? Key Statistics Included!

A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay Per Click Marketing? PPC is a method of online advertising where the advertiser pays a

Synergy: How Marketers Amplify Owned Media with Paid and Paid Media with Owned

Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing. The result? You leave 50-100% of your potential results on the table. I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence and amplify each other? Their answers were astonishingly insightful, and provide powerful evidence that marketers should seek and exploit synergies

Zymplify: Marketing as a Service for Small Business

Rapid development, frameworks, and integrations continue to put platforms on the market that provide a plethora of features at substantially lower costs each year. Zymplify is one of those platforms – a cloud marketing platform that provides all the features necessary for a small business to attract, acquire, and report on leads online. However, it does it for less than most of the other marketing automation platforms on the market. From the site: Zymplify is