ROI
Articles Tagged ROI:
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The Intangible Value of Brand: Beyond Data-Driven Attribution
The allure of data-driven attribution models and performance marketing metrics is undeniable. However, as the recent Nike case study illustrates, an overreliance on these approaches can potentially undermine a brand’s long-term value and market position. This article explores the challenges of quantifying brand value and the importance of balancing data-driven marketing with strategic brand-building efforts. The Challenge of Quantifying Brand…
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Why Every Business Needs a Data-Driven Culture
Imagine a pharma company that holds immense scientific expertise, years of market experience, and all the technical capabilities in the world to create effective drugs that save lives. All might work well enough, but such a company will inevitably run into problems such as disconnect from the patient needs, inefficient R&D processes, loss of operational agility, and much more all…
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10 Ways That An iOS App Can Help Future-Proof Your Business
An effective way to future-proof your business is by investing in iOS app development. Having a strong presence in the iOS ecosystem is more critical than ever. Here are compelling reasons why your business should partner with an iOS app development company or an iOS app agency to invest in iOS app development this year. Engagement: Mobile apps offer unique…