ROI
Articles Tagged ROI:
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How Marketers Are Managing Risk
There's not a day that goes by that we're not assisting our clients to manage risk. Even in our own company, we're currently balancing the risks and rewards of an integration we've recently completed. Do we invest in the productization…
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What Is A Request For Proposal (RFP)? Downsides, Best Practices, and Technology
A Request for Proposal ( RFP ) is a formal document used by organizations to solicit bids from potential vendors or service providers for a specific project, product, or service. The RFP process allows organizations to compare various solutions, pricing,…
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The Ten-Step Strategy For Successful Content Distribution
Content distribution is the process of sharing and promoting your content (such as blog posts, videos, social media posts, etc.) through various channels to reach a wider audience. A content distribution strategy is a plan that outlines how you will…
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3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI
The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind,…
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App: Cost Per Action Calculator
[formidable id="20"] What Is Cost Per Action? Cost Per Action ( CPA ) is calculated by dividing the total cost of a marketing campaign by the number of actions (conversions) it generated. CPA measures the cost of acquiring a customer…
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3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend
When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs , cryptocurrency, and the metaverse…
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Mediafly Revenue360: The Evolution of Sales Enablement Technology
Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers willingly spend over $50,000 on a single…
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Key Metrics You Should Be Focused On With Digital Marketing Campaigns
When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing... but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics…
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App: How To Accurately Calculate Your Marketing Campaign Return on Investment (ROI)
[formidable id="12"] How To Use The Marketing Campaign ROI Calculator A calculation that I continue to see botched in our industry is how marketers calculate their campaign return on investment ( ROI ). The vast majority of marketers do a…
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What Are The Best Marketing Platforms?
Please stop asking this. I mean it. There is no best . Period. It's a question that I'm asked over and over again by both marketers and industry professionals alike. It's a question that can't possibly be answered unless there's…
