ROI

Articles Tagged ROI:

  • Martech Zone AppsMarketing Campaign ROI Calculator

    App: How To Accurately Calculate Your Marketing Campaign Return on Investment (ROI)

    Campaign ROI Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Direct Campaign Revenue * $ Attributable revenue generated by campaign. Indirect Campaign Revenue * $ Additional annual revenue, if any. Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent * Campaigns sent on platform annually. Salary Expenses Annual Salaries *…

  • Sales and Marketing TrainingWhat are the best marketing platforms?

    What Are The Best Marketing Platforms?

    Please stop asking this. I mean it. There is no best. Period. It’s a question that I’m asked over and over again by both marketers and industry professionals alike. It’s a question that can’t possibly be answered unless there’s a complete evaluation of the company that will use the platform. As a sourcing vendor for marketing technologies, we’ve performed due…

  • Analytics & TestingConversion Rate Optimization Checklist and CRO Calculator

    Infographic: Your Checklist For Conversion Rate Optimization

    Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…

  • Sales Enablement, Automation, and PerformanceLead Qualification Questions

    The 5 Questions That Will Always Qualify A Lead

    Matt Nettleton is a professional sales trainer and my personal sales coach in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and honed my marketing skills. Sales is a lot more complicated than it used to be… by the time folks are calling your sales team, they are very well-informed. I believe it’s…

  • Content MarketingSocial Media Video ROI

    What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?

    Over the past several years, video marketing has revolutionized marketing campaigns across industries. From professional explainer videos to upbeat Instagram Reels, videos have changed the game as a dynamic medium. This is especially important as feeds grow more and more crowded. Additionally, videos make it easier to capture an audience’s attention, as reading through long texts or swiping through countless images can…

  • Content MarketingMarketing Budget, Marketing Investment, and Lead Acquisition Expectations

    Expectations on Your Marketing Investment

    We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…

  • E-commerce and Retailbest comparison shopping engines

    What is the Best Comparison Shopping Engine?

    Comparison shopping engines (CSEs) are a valuable tool online because they help shoppers make informed decisions and refer enormous sales to their online stores. They’re also a critical tool for e-commerce stores, which can optimize prices and product listings to attract more buyers than their competitors. How Do E-commerce Marketers Use CSEs? Ecommerce marketers can strategically utilize CSEs to optimize…

  • Content MarketingHow Explainer Videos Increase Inbound Marketing Effectiveness

    5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness

    When we say video has become an essential part of our daily lives, we’re not joking. We watch online videos daily on our computers, phones, and even Smart TVs. According to YouTube, the number of hours people spend watching videos is up 60% yearly! Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! Video…

  • Email Marketing & AutomationReport: The ROI of Marketing Automation Platforms

    The Return on Investment (ROI) of Marketing Automation Platforms

    Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform (MAP) is now married, has a puppy, and is likely to start a family soon.  In Demand Spring’s latest research report, we explored the state of…

  • Artificial IntelligenceThe Cost of Poor Customer Service

    The True Cost of Poor Customer Service—and How to Fix It

    As a marketer, there’s nothing worse than seeing a highly qualified lead hit the sales team and get dropped… or have someone sign up only to be lost due to a customer service issue. I’m actively involved in this: My refrigerator appears to be malfunctioning, so I contacted the manufacturer. They had me press some buttons and couldn’t diagnose it…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership