Seo
Delve into our comprehensive library of SEO articles, written by industry experts and designed to equip you with the knowledge and strategies needed to boost your website’s search engine visibility. From technical SEO tips to content optimization guides, we have everything you need to succeed in the ever-evolving world of search.
Articles Tagged seo:
- E-commerce and Retail
1WorldSync: How Accurate Product Content Helps Eliminate Returns
2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer incurs $165M in merchandise returns. National Retail Foundation Returns bring a costly hit to profit margins and also impact brand…
- Paid and Organic Search Marketing
Add Your Geographic Data to your Sitemap with KML
If your site focuses on geographic data, a KML sitemap can be a valuable tool for integrating with map services and accurately representing spatial information. A KML (Keyhole Markup Language) Sitemap is a specific sitemap used primarily for websites containing geographical information. While rich snippets and Schema markup can enhance your site’s general SEO, a KML sitemap can specifically aid…
- Content Marketing
Collaborator: How To Find Publications That Take Guest Posts and Press Releases
The publishing industry faces a significant challenge in generating revenue, particularly in an era where content is often expected to be freely accessible. Many publications are turning towards quality paid submissions as a viable revenue source to counter this. This strategy aligns with the shift towards content that attracts readers and brings financial support. Martech Zone is no exception. I…
- Social Media & Influencer Marketing
A Guide to Monitoring, Managing, and Repairing Your Online Reputation
Managing your online reputation is crucial for personal reputation, brand reputation, and a brand’s employee perceptions. Ignoring online reputation can lead to missed business and career opportunities due to negative perceptions, impacting personal and professional relationships. 78% of survey recipients said they believe it is very important to look up information about people and/or businesses online before deciding to interact…
- Paid and Organic Search Marketing
What is a Robots.txt File? Everything You Need To Write, Submit, and Recrawl a Robots File for SEO
We’ve written a comprehensive article on how search engines find, crawl, and index your websites. A foundational step in that process is the robots.txt file, the gateway for a search engine to crawl your site. Understanding how to construct a robots.txt file properly is essential in search engine optimization (SEO). This simple yet powerful tool helps webmasters control how search…
- Mobile Marketing, Messaging, and Apps
WPtouch Pro: WordPress Themes Focused on Mobile-First Businesses
The rise of mobile-first browsing is a trend that cannot be ignored. Mobile internet usage has significantly transformed, driven by the widespread adoption of smartphones and tablets. There are over 5.25 billion smartphone users globally, which is especially pronounced in developing markets, where budget-friendly options have democratized digital access. The global mobile connections currently stand at approximately 10.37 billion, surpassing…
- Artificial Intelligence
KRATEO.AI: Identify and Create More Personalized Connections With Your Site’s Visitors… Including Anonymous Ones!
Many businesses face the problem of not fully understanding who visits their websites. Traditional analytics provide data on page views and user behavior, but the identity of these users often remains a mystery. This gap in knowledge means missed opportunities for personalized marketing and sales efforts. Enter KRATEO.AI, a pioneering AI-as-a-Service (AIaaS) generative insight platform that promises to illuminate this…
- Analytics & Testing
5 Skills Digital Marketers Need To Master For Success in 2024
Over the past few years, there have been significant changes in how we use the internet for digital marketing. We started by merely creating a website to harness data and user activity. With the intense competition in the digital space, having a website will not simply cut it. Digital marketers must improve their game to stand out in today’s ever-changing landscape. Marketing…
- Content Marketing
Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company’s visibility on search engines. Regularly updated content indexed by search engines drives new visitors to the company’s website, which can be converted into leads. To Establish Authority: By publishing informative and expert content, a…
- Content Marketing
How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress
We’re currently helping an enterprise client implement a new WordPress site. They’re a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL…
