SMS
SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:
Articles Tagged SMS:
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Content Marketing
Lumavate: A Product Experience Management Platform for Exceptional Product Experiences
Product manufacturers face significant challenges when managing vast amounts of product data and delivering exceptional digital experiences to their customers. Scattered spreadsheets, disconnected systems, and reliance on IT resources often hinder productivity and lead to inconsistent product information across various touchpoints. This results in a disconnected customer experience and makes it difficult for manufacturers to showcase their products effectively and…
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Sales Enablement, Automation, and Performance
pdfFiller: The Ultimate AI-Powered PDF Editor for Streamlining Your Document Workflows
Yesterday, I had the pleasure of meeting with a leading commercial real estate company in the region. He’s a long-time friend and a great networker, so we try to meet every few months. He asked me to meet with his team to discuss advancements in AI and how his team could best put AI and generative AI (GenAI) to use.…
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Sales Enablement, Automation, and Performance
OpenPhone: Streamline Your Sales Team Communications with a Unified Text and Voice Platform
Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication channels, staying organized, and collaborating with team members can be challenging. Sales teams need a reliable and efficient solution to streamline their communications and work together seamlessly. OpenPhone OpenPhone is a comprehensive business phone system that empowers sales…
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Content Marketing
How Can You Balance Multiple Content Distribution Goals in 2024?
You have a lot of published content, and you want to develop a winning content distribution strategy to show it to the world and achieve positive results as efficiently as possible. On the one hand, it’s never been so easy to engage with customers due to the large number of content distribution channels — search engines (SEO), email marketing, social…
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Email Marketing & Automation
5 Steps To Capture Every Lead At Your Next Public Speaking Event or Conference
While many people believe that public speaking is a lucrative industry, having a career in speaking is only possible if you’re leading (keynoting) large events or doing custom speaking or training for corporations. Folks don’t realize that many conference speakers they watch at an event aren’t getting paid at all. It’s likely that they even paid thier own transportation and…
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Mobile Marketing, Messaging, and Apps
Proximity Marketing and Advertising: The Technology, Types, and Tactics
As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone, and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the app to search and find items in the aisles. When I visit a Verizon store, my app alerts me with…
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Email Marketing & Automation
GetResponse: Build, Communicate, and Convert Your Contacts Into Customers With More Than Email
Marketing professionals often find themselves entangled in the complexities of managing multiple marketing technology (martech) platforms. The time and effort spent transferring data between systems, coupled with the steep learning curve associated with mastering each new tool, can significantly detract from the core objectives of marketing strategies. Recognizing these challenges, modern martech platforms have begun to evolve, offering a broad…
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Sales Enablement, Automation, and Performance
Trafft: Display Your Services, Schedule, and Availability For Customers To Book Appointments
The importance of self-service for appointment scheduling cannot be overstated. Customers increasingly prefer booking appointments at their convenience, a trend that has led businesses to seek solutions that can offer such flexibility around the clock. However, building a solution to meet these needs comes with its own complexities. It requires integrating a seamless user experience, robust back-end support, messaging, and…
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E-commerce and Retail
ManyChat: Harness the Power of Chat Marketing with this Centralized SMS and DM Platform (Facebook, Instagram, WhatsApp)
Businesses continually seek innovative ways to engage with their customers and drive sales. One such innovation is Chat Marketing, a strategy that leverages centralized chat platforms to monitor, aggregate, and respond effectively to prospective and current customers. What is Chat Marketing? Chat Marketing is a dynamic approach that utilizes messaging apps and chatbots to interact with customers in real-time. It…
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Social Media & Influencer Marketing
The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here are some compelling statistics that underscore the focus on engagement: 90% of customers are keen on brands that allow replies…