SMS
SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:
Articles Tagged SMS:
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Email Marketing & Automation
Delivra: Elevate Your Email & SMS Marketing with Powerful Automation
Marketing teams today face overwhelming data, yet harnessing it effectively remains a challenge. Personalizing campaigns, optimizing timing, and delivering targeted messages at scale often require complex solutions that small teams struggle to implement. But what if marketing automation could be simple, seamless, and incredibly effective? That’s where Delivra comes in. Delivra Delivra is a robust email and SMS marketing automation…
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Customer Data Platforms
A List Of All Salesforce Products for 2025
Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. At the core of Salesforce is a foundational CRM where companies can realize a single, shared view of every customer for better relationships. As we discuss the platforms with our prospects and clients, we liken Salesforce to buying a…
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Marketing Tools
vcita: The All-in-One AI-Powered Platform for Small Business Growth
Running a small business is no easy feat. The workload can be overwhelming, from managing client relationships to handling payments, marketing, and scheduling. Small business owners often juggle multiple tools, leading to inefficiencies and lost opportunities. What if a single, AI-powered platform was designed to streamline operations, increase productivity, and boost growth? vcita vcita is an all-in-one small business management…
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Mobile Marketing, Messaging, and Apps
Unlocking Success with Text Message Marketing (SMS) Opt-In Strategies in 2025
SMS marketing has emerged as a powerful tool for businesses to connect directly, efficiently, and personally with customers. It’s clear that SMS is no longer just an optional add-on—it’s a core strategy. Last year, 80% of businesses used SMS marketing, and 70% increased their SMS budgets. Source: SimpleTexting However, success in this channel begins with a crucial first step: getting…
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Analytics & Testing
Zonka: Revolutionizing Customer Experience Management with AI-Driven Feedback and Insights
Delivering a seamless and personalized customer experience has become the cornerstone of business success in today’s competitive landscape. Whether you’re leading a global enterprise or a startup, understanding customer sentiment and acting on it effectively is vital. The challenge lies in gathering, analyzing, and acting on feedback from multiple touchpoints without overwhelming resources. Zonka Enter Zonka, an AI-powered customer experience…
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Customer Data Platforms
CRM Software for Schools: A Comprehensive Guide to Transform Education Management
We often discuss the transformative impact of CRM systems on businesses and sales, revolutionizing how companies engage customers, drive revenue, and build relationships. But what about education? Can CRM software achieve similar outcomes in schools and other educational institutions? This article delves into how Discover how schools can harness this powerful technology to meet the unique challenges of modern education.…
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E-commerce and Retail
How Retail Customer Journeys Have Changed With Technology
Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article provides an in-depth look at the Retail Customer Journey—Awareness, Consideration, Purchase, Experience,…
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Mobile Marketing, Messaging, and Apps
What’s the Ideal Text Messaging Frequency?
SMS messaging remains one of the most direct and effective ways to engage prospects and customers. As more brands adopt text messaging in their sales and marketing efforts, one question repeatedly arises: How often should we send SMS messages? Research from Upland reveals that the optimal mobile messaging frequency maxes out at around 10-12 messages sent per month. But read…
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Advertising Technology
Mobile Marketing Statistics for 2024
Mobile marketing has transformed how businesses connect with consumers. Leveraging channels like mobile apps, web, ads, SMS/MMS, and mobile video, this strategy capitalizes on the growing dominance of mobile devices in daily life. Below, we explore the latest statistics and trends shaping mobile marketing 2024. Table of ContentsWhat is Mobile Marketing?Key Mobile Usage StatisticsMobile Advertising ImpactMobile App TrendsMobile Email TrendsMobile-Friendly…
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Sales Enablement, Automation, and Performance
Outplay: Level Up Your Sales Outreach with AI and Outplay’s Powerful Features
Businesses constantly seek ways to enhance their sales outreach and drive revenue growth. Traditional methods often fall short, leading to missed opportunities and inefficient processes. What if there was a solution that empowered sales teams to connect with prospects across multiple channels, automate repetitive tasks, and gain valuable insights to optimize their strategies? Outplay Outplay, the preferred AI-powered sales engagement…