SMS
SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:
Articles Tagged SMS:
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Email Marketing & Automation
Marketing Cloud: How to Create an Automation in Automation Studio to Import SMS Contacts into MobileConnect
Our firm recently implemented Salesforce Marketing Cloud for a client that had about a dozen integrations that had complex transformations and communication rulesets. At the root was a Shopify Plus base with Recharge Subscriptions, a popular and flexible solution for subscription-based e-commerce offerings. The company has an innovative mobile messaging implementation where customers could adjust their subscriptions via text message…