SMS
SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:
Articles Tagged SMS:
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Paid and Organic Search Marketing
Hijacked Google Business Page? Here Are 5 Steps To Getting It Back (And How To Prevent It)
If you’re a regional business, the Google Map Pack dominates the search engine result page (SERP) for new customers finding your business. When I discuss local marketing strategies with businesses, I often discuss the investment in their Google Business page being as important – if not more critical – than their website. Why Your Google Business Page is Critical Your…
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Email Marketing & Automation
Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)
Email Service Providers (ESPs) offer a comprehensive solution for email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a shared IP environment, a client may need to migrate to a new provider because other senders on the same IP address are…
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Artificial Intelligence
Bardeen: Harness AI to Build Scalable No-Code Workflows for Data Extraction and Outreach
As a sales or marketing professional, you know that efficiency and automation can be the keys to unlocking success. Bardeen, a cutting-edge AI platform, is here to help you harness the power of automation and take your marketing strategies to the next level. In this article, we’ll delve into the advancements in AI that make Bardeen possible, its remarkable features,…
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Mobile Marketing, Messaging, and Apps
The History of Text Messaging (Updated for 2023)
In today’s world, texting is a ubiquitous form of communication, but it had humble beginnings. Let’s journey through the history of texting, highlighting the key milestones highlighted in the beautiful series of infographics below from SimpleTexting. 1992: The First Text Message On December 3, 1992, in the U.K., the first-ever text message was sent. Engineer Neil Papworth sent the message…
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Mobile Marketing, Messaging, and Apps
25 Mobile Marketing Strategies Used By Businesses To Grow Visibility, Engage Visitors, Capture Leads, and Grow Conversions
Many of us operate our businesses and manage our sales and marketing from a desktop at work. However, this can put us at a disadvantage when the majority of prospects and customers we’re speaking to are on a mobile device. In recent years, there has been a shift in consumer response to overreaching marketers since mobile is such an intiment…
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Email Marketing & Automation
FollowUpThen: The World’s Simplest Email Reminder And Personal Followup Assistant
I love sharing some productivity tools I use to manage the massive inflow of emails I receive. Today, I’m sharing FollowUpThen. Here’s a great example of how I use it. We’re working with a prospect or client, and they email me and let me know that they’d like to connect with me, but they’ll be out of town or are…
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Paid and Organic Search Marketing
The Foundations Of An Effective Local Marketing Strategy
We’re working with a SaaS provider that builds auto dealer websites. As they’re speaking to prospective dealerships, we have been analyzing their prospects’ online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment (ROI). How Is A Local Marketing Strategy Different? Local and digital marketing…
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Sales Enablement, Automation, and Performance
Blueink: Optimize Your Sales Journey with eSignatures
Buying journeys can be prolonged, especially with large companies and a challenging economy. When you finally get the prospect to yes, the deal must be closed quickly. Passing documents back and forth for verification, versions, and signatures is a nightmare. No one seems to have the correct version or can’t find the attachment in their inbox. Getting that signature can…
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E-commerce and Retail
Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists. In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…
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Martech Zone Apps
App: Why Do Companies Still Invest in 1-800 Numbers? What’s Your Vanity Number?
Commonly known as toll-free numbers… 800, 888, 877, 866, 855, 844, and 833 phone numbers are still used to a great extent here in the United States. Ironically, telephone companies no longer charge tolls for out-of-state numbers, so the toll-free moniker doesn’t fit. In 2017, with the growth of VoIP services, the Federal Communications Commission (FCC) repealed the rule that…
