Marketers: Recognize These Behaviours Central to British Buying

Did you see what I did there? This Midwesterner used the British spelling of behaviour rather than behavior. I just wanted to prove to everyone how worldly I am… or not. I’ve actually never been to the United Kingdom despite Scottish and British heritage on my Mum’s side of the family. (See that? I did it again!) Ok, humour aside (doh!), this is some great information captured by CM Brand. I actually believe this is

Setting Up for Marketing Success in 2017

While the Christmas season may well be getting underway, with staff parties being scheduled and mince pies doing the rounds of the office, this is also the time to be thinking ahead to 2017 to ensure that in 12 months’ time, marketers will be celebrating the success they’ve seen. Although CMOs across the country may well be breathing a sigh of relief after a challenging 2016, now is not the time to become complacent. In

The Impact of Secure Payment Solutions on Online Shopping

When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire – whether or not the user needs or wants the item that’s being sold online. Price – whether or not the item’s cost is overcome by that desire. Product – whether or not the product is as advertised, with reviews often aiding in the decision. Trust – whether or not the vendor you’re buying from can

How Trust and Online Purchase Behavior are Evolving

Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online, though. 40% of Internet users globally – over a billion users – have made a