User Experience
Articles Tagged user experience:
- Content Marketing
EmbedPress: Seamless Embedding Of Third-Party Content In WordPress From Virtually Anywhere
It’s not uncommon for companies to have dozens of destinations online where they’re pushing content to build awareness and acquire prospects. Brands with WordPress sites often face significant challenges when integrating or embedding this external content. The absence of a versatile tool leads to complex integration requirements, performance bottlenecks, and issues with lazy loading. EmbedPress: Over 150 Embeddable Sources EmbedPress…
- Content Marketing
20 Questions That Your Home Page Should Answer For Visitors
Designing a great home page is critical for dozens of reasons, but core to an effective home page design is the fulfillment of two types of visitors. New Visitors – These prospective partners or prospective customers arrive at your home page seeking information about your company. They typically came directly, clicked a link on a social media profile, searched for…
- Advertising Technology
All You Need To Know About Ad Blocking, Ad Filtering, and Ad Recovery
A recent visitor to my site contacted me and chuckled that he had to turn off his ad blocker to get to my content. The feature is built into my site, and I can disable it… but I won’t for a few reasons. My publication is both a passion and a hobby. I enjoy assisting others with the information or…
- Social Media & Influencer Marketing
Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages
If your social media profile link points to a single home page, you’re likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page… typically aggregating several calls-to-action that may interest your visitors. Having a linktree is highly beneficial for social media profiles for several reasons: Consolidate Multiple Links: Social media platforms…
- Analytics & Testing
5 Skills Digital Marketers Need To Master For Success in 2024
Over the past few years, there have been significant changes in how we use the internet for digital marketing. We started by merely creating a website to harness data and user activity. With the intense competition in the digital space, having a website will not simply cut it. Digital marketers must improve their game to stand out in today’s ever-changing landscape. Marketing…
- Email Marketing & Automation
TinyLetter: A Free, No Frills Email Newsletter Service
Log into any major email service provider (ESP) nowadays, and if you’re not technically savvy, you’ll probably pass out at the menus, features, functionality, jargon, and reporting. Sometimes, the magic of technology is when someone smart rethinks the process and boils down the application to only the necessities. TinyLetter is a refreshingly simple platform for newsletters, drawing in a diverse…
- Content Marketing
Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI
Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we process information. Understanding how inspiration works involves delving into various psychological principles and cognitive processes. The Psychology of Inspiration At…
- Content Marketing
Four Guidelines For More Readable Web Content
Readability is the capacity to which a person can read a passage of text and understand and recall what they just read. Here are some tips for improving the readability, presentation, and expressiveness of your writing on the web. 1. Write For The Web Reading on the web isn’t easy. Computer monitors have low screen resolutions, and the light they…
- Analytics & Testing
What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023
Conversion Rate Optimization (CRO) is a practice centered around improving a website’s or digital platform’s performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or any other valuable interaction. What is a Conversion Rate? A conversion rate is a key metric in online marketing and…
- Paid and Organic Search Marketing
History of Google Algorithm Updates (Updated for 2023)
A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of a search engine algorithm is to provide users with the most relevant and high-quality results based on their search queries.…
