Most companies have split responsibilities when it comes to their corporate website or blog. The internal technology team owns the infrastructure and sometimes the code, and the marketing team owns the messaging and is responsible for the results. This often leads to conflicts or delays in the ability to deploy changes to the site to help improve it. From analytics scripts, marketing tags, and even testing and tracking snippets, managing and deploying the changes can be a cumbersome process.
Tag Management Systems (TMS) provide a means to simplify the process, providing a central repository to manage and deploy tags (not to be confused with keyword tagging). With a TMS, the technology team can insert a script tag into your site, and then the marketing team can manage and deploy whatever they need from the Tag Management System… never having to touch the website code!
We recently wrote about Google launching a Google Tag Manager, but existing Tag Management Systems already exist that have been perfected, are extremely fast, and have incredible options and integrations. Here’s TagMan’s Value of Tag Management Revealed Infographic, as told by the TMS users.