Paid and Organic Search Marketing

Saving a Dime to Spend a Dollar

After a while, when I saw the bottom of my bucket, I started putting in 4 quarters at a time.. then 3… then 2… then 1… and I hit a Royal Flush. My mother-in-law cheered for me – until she saw the payout of $62.50. Her jaw dropped. Had I continued with my $1.25, I would have been about $25,000 wealthier. Instead, I just had another bucket of quarters.

I learned my lesson.

Spread Your Bet

In my current job, I’ve gotten to watch and observe the investors in the business and it was an eye opener. Our investors didn’t empty their savings accounts and cash in their retirements to gamble on us. Instead, they invested in 10 companies and they balance their attention accordingly. They didn’t invest all their time and money in a single business hoping, praying, and stressing that it would make it.

They spread their money in ten businesses and sought to help each business by helping them where they could. Some of our investors simply provide feedback as if they were a client. Some provide financial and some provide technical feedback. They recognize how their strengths could be utilized within each business and they portion it accordingly. I’m quietly amazed as they tell us to blow $25k here and $25k there as if it were nothing. It’s because it is nothing.

They want us to bet the max and concentrate on the business, not on the savings account.

In other words, they’re not shopping for the lowest cost printer nor do they want us to be.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in… More »
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