How To Choose A Framework For Your Buyer Personas

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that’s easy to comprehend.  From a practical perspective, buyer personas help you set priorities, allocate resources, expose gaps and highlight new opportunities, but more important than that is the way they get everyone in marketing, sales, content, design, and development on the same page,

How Ecommerce CRM Benefits B2B and B2C Businesses

A significant shift in customer behavior has impacted many industries in recent years, but the ecommerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a personalized approach, touchless shopping experience, and multichannel interactions. These factors are pushing online retailers to adopt additional systems to assist them in managing customer relationships and ensuring a personalized experience in the face of fierce competition. In the case of new customers, it is necessary to

How Reverse Logistics Solutions Can Streamline Returns Processing in the E-Commerce Marketplace

The COVID-19 pandemic hit and the entire shopping experience changed suddenly and completely. More than 12,000 brick-and-mortar stores closed in 2020 as shoppers moved to shop online from the comfort and safety of their homes. To keep up with changing consumer habits, many businesses have expanded their e-commerce presence or moved to online retail for the first time. As companies continue to undergo this digital transformation to the new way of shopping, they are struck with the