Reading Time: 3 minutes Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps
Reading Time: 2 minutes As you continue to read about social media strategies online, much of the information for social strategies is focused on business-to-consumer (B2C). But there are huge differences between B2C and Business-to-Business (B2B) strategies. Let’s discuss some of them: Decision-Maker – while a B2C purchase decision can have short cycles and be dependent upon the buyer or a couple making the purchase, business decisions often have multiple levels of approval and longer buying cycles. Results –
Reading Time: < 1 minute This infographic from Tamba, the Content Marketing Revolution, has just about the best collection of statistics for both B2B and B2C businesses to justify increasing their efforts and expense on content marketing strategies. Interestingly enough, almost half of all writing and design services are outsourced to content specialists. Be sure to read our in-depth post on what Content Marketing is and how to develop a content marketing strategy. And – of course contact our content
Reading Time: 3 minutes 2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are fading away within the B2B world as eCommerce evolves to better address buyers’ changing needs.
Reading Time: 2 minutes A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely to result in a purchase! Outside of the expense of time, content marketing isn’t an expensive means of promoting your business. The vast majorities of