Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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MPAA
A trade organization that represents the major Hollywood studios in the United States. It’s known for advocating for the film and television industry on various fronts, including copyright and intellectual property rights, anti-piracy efforts, and content rating systems. Key Functions…
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MPC
A subfield of cryptography that enables multiple parties to compute a function while keeping their input data private jointly. MPC allows computation on combined data from multiple sources without revealing the raw data to any parties involved. Some key points…
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MPEG
An international group of experts responsible for developing video and audio encoding standards. The group operates under the joint supervision of the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC). MPEG is also used to refer to…
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MPM
A system that enables organizations to measure and manage the performance of their marketing efforts. MPM systems are designed to provide marketers with visibility into the effectiveness of their campaigns and the impact on business results and to help them…
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mPOS
Hardware and software systems that enable businesses to accept payments and process transactions using mobile devices such as smartphones or tablets. Unlike traditional POS systems which are fixed terminals (usually connected to a cash register), an mPOS solution allows sales…
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MPP
A feature introduced by Apple in its email services, specifically aimed at enhancing user privacy. This feature was part of a broader update in Apple’s privacy policies, focusing on giving users more control over their data and how third parties…
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MQA
A metric used in account-based marketing (ABM) to measure the quality and readiness of a target account for sales engagement. An MQA is an account that has been identified as having a high potential to become a customer, based on…
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MQL
A potential customer that has been either reviewed by the marketing team or systematically evaluated for firmographic criteria and satisfies the criteria necessary to be assigned to a representative within the sales team.
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MQM
A meeting or conversation that has been set up with an MQL to further qualify their interest in the company’s product or service. This means that the marketing team has already engaged with the lead and determined that they meet…
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MR
An advanced technology that overlays and integrates digital content into the real world. This integration allows real-time interactions between physical and digital objects in a shared environment. MR requires more complex hardware like advanced sensors and special glasses, enabling a…
