Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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RespOrg
A company or entity authorized by the Federal Communications Commission (FCC) in the United States to manage and administer toll-free telephone numbers. RespOrgs act as intermediaries between the FCC and businesses or organizations that want to obtain or manage toll-free…
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REST
An architectural style for designing networked applications. In virtually all cases, it relies on a stateless, client-server, cacheable communications protocol, the HTTP protocol. The idea behind REST is to treat all server-side resources as objects that can be created, read,…
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RevOps
A business function that focuses on aligning sales, marketing, and customer success teams to optimize revenue generation. It involves coordinating the various processes, systems, and data that support the end-to-end revenue cycle, from lead generation to customer retention and expansion.…
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RevTech
Technology that is used to support and optimize revenue generation. This can include a variety of tools and systems, such as customer relationship management (CRM) software, marketing automation platforms, and analytics tools, that are used to manage and analyze customer…
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RF
A royalty is a payment made to an individual or entity for using their intellectual property, such as a patent, trademark, or copyrighted work. Royalty-free allows for limited usage of the intellectual property without the need to pay for each…
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RFC
A formally numbered document series created to disseminate technical specifications, operational procedures, policy guidelines, and historical insights about the Internet. The series began in 1969 amid the ARPANET project, functioning initially as informal notes for collaborative discussion among researchers. Over…
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RFI
A formal document issued by organizations to gather preliminary details from potential vendors or service providers. It typically outlines the organization’s needs broadly, asking respondents to share insights into their capabilities, expertise, and how they might address those needs. The…
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RFID
A technology that uses radio waves to identify and track objects, animals, or people. RFID works through a combination of a tag or label that contains a unique identifier and a reader that sends and receives radio waves. The tag…
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RFM
A marketing analysis tool used to identify a company’s best customers by examining how recently a customer has purchased (Recency), how often they purchase (Frequency), and how much the customer spends (Monetization). It’s a strategy used to segment customers for…
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RFML
A customer segmentation and analysis technique used in marketing to understand and predict customer behavior. It builds upon the traditional RFM model by adding a crucial dimension: Latency. This allows marketers to gain a more comprehensive view of customer engagement…
