Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CPD
The ongoing learning and development activities that professionals undertake throughout their careers to maintain, improve, and broaden their knowledge, skills, and competencies. Key points about CPD: CPD is crucial for professionals to stay up-to-date with the latest developments, best practices,…
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CPE
A digital advertising metric that measures the cost an advertiser pays for each user interaction (engagement) with an ad. Depending on the advertising platform, engagements can include clicks, likes, shares, comments, video views, or other predefined interactions. The formula for…
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CPG
These are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods like packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables. The CPG industry is highly competitive in sales and marketing, with a…
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CPI
Outcome-focused metrics that measure how well customers are achieving their goals as a result of using a company’s product or service. Unlike Key Performance Indicators (KPIs), which track a business’s internal performance, CPIs assess external value, whether customers are truly…
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CPI
A key metric in digital advertising, particularly in mobile app marketing. It measures the cost advertisers incur to acquire a single installation or download of their mobile app. CPI is calculated by dividing the total advertising spend by the number…
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CPL
A pricing model used in sales and marketing to measure the efficiency of lead generation efforts. It represents the money invested to acquire a single lead—an individual who has expressed genuine interest in a company’s product or service. For marketers,…
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CPM
The M in CPM stands for mille, Latin for thousand). CPM is a marketing term that denotes the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, an advertiser must pay $2.00 for every…
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CPM
CPM is a step-by-step project management technique for process planning that defines critical and non-critical tasks. Its goal is to prevent time-frame problems and process bottlenecks in project management. CPM is used to estimate the minimum project duration and determine…
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CPO
The CPO is in an executive-level role and is responsible for a company’s overall product strategy, vision, and roadmap. They lead the product management team and work closely with other departments, such as engineering, marketing, and sales, to ensure successful…
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CPP
A specialized version of a product’s page in the Apple App Store that allows app developers and marketers to create multiple tailored landing experiences for different audience segments. Unlike the default product page, which serves as the standard storefront for…
