Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CPI
A key metric in digital advertising, particularly in mobile app marketing. It measures the cost advertisers incur to acquire a single installation or download of their mobile app. CPI is…
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CPL
A pricing model used in sales and marketing to measure the efficiency of lead generation efforts. It represents the money invested to acquire a single lead—an individual who has expressed…
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CPM
The M in CPM stands for mille, Latin for thousand). CPM is a marketing term that denotes the price of 1,000 advertisement impressions on one webpage. If a website publisher…
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CPM
CPM is a step-by-step project management technique for process planning that defines critical and non-critical tasks. Its goal is to prevent time-frame problems and process bottlenecks in project management. CPM…
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CPO
The CPO is in an executive-level role and is responsible for a company’s overall product strategy, vision, and roadmap. They lead the product management team and work closely with other…
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CPP
A specialized version of a product’s page in the Apple App Store that allows app developers and marketers to create multiple tailored landing experiences for different audience segments. Unlike the…
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CPP
A key metric used in traditional advertising to evaluate the efficiency of media buys, particularly in television, radio, and out-of-home advertising. It represents the cost of reaching one rating point…
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CPQ
A category of software solutions that enable businesses to quickly and accurately build tailored product or service offerings determine the right pricing and generate compelling quotes for prospects. For marketers…
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CPRA
The California Public Records Act (PRA) provides for access to public records and other information.
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CPS
A commission structure used in affiliate marketing. In this model, the advertiser or merchant pays the affiliate a predetermined commission for each sale generated through the affiliate’s promotional efforts. The…
