Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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DMCA
A United States copyright law enacted in 1998. It aims to address the challenges digital technology poses in copyright protection. The DMCA has two main components: Anti-Circumvention Provisions: These provisions prohibit circumventing access controls or protection measures copyright owners use…
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DMOZ
A Web directory that operated from 1998 to 2017. It was also known as the Open Directory Project (ODP). Some key facts about DMOZ: It was a multilingual, open content directory of World Wide Web links, constructed and maintained by…
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DMP
A centralized system that collects, stores, and manages large volumes of data, typically related to audience or customer information. DMPs are commonly used in advertising and marketing to gather data from various sources, such as websites, mobile apps, and third-party…
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DMS
Specialized software designed to support the day-to-day operations of automotive dealerships. It serves as the central hub for managing sales, service, parts, finance, and customer relationships within a dealership. By integrating these functions into a single platform, a DMS helps…
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DMS
A software platform designed to store, organize, track, and manage digital documents. It serves as a central repository where files such as contracts, invoices, HR records, and correspondence can be securely maintained and easily retrieved. Beyond storage, a DMS streamlines…
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DMU
A group of individuals within an organization who participate in the process of making a purchase decision. This concept is particularly relevant in B2B (business-to-business) sales and marketing, where buying is often complex and involves multiple stakeholders. Each member of…
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DNA
A molecule that carries the genetic instructions for the development, function, growth, and reproduction of all living organisms. DNA is located in the nucleus of cells in the form of a double-stranded helix and consists of four chemical bases: Adenine…
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DNB
Dun & Bradstreet has curated one of the oldest and most accurate business intelligence platforms, comprising hundreds of millions of business records curated from tens of thousands of sources, and tens of millions of web pages. Anchored by the long-established…
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DNC
A list of phone numbers belonging to individuals or businesses who prefer not to receive unsolicited telemarketing calls or communications. Regulatory authorities or industry organizations often maintain these lists to protect individuals’ privacy and prevent unwanted marketing calls. Telemarketers and…
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DNI
A technology used in digital marketing to track the effectiveness of online advertising campaigns in generating phone calls. It dynamically swaps the phone number displayed on a website based on visitors’ arrival. For instance, a visitor from a Google AdWords…
