Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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DRR
A metric used to measure the percentage of revenue retained from existing customers over a given period, typically a year. This is in contrast to the Customer Retention Rate (CRR),…
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DRTV
A type of television advertising designed to elicit an immediate response from viewers, typically through a phone call, text message, or online purchase. DRTV ads usually have a clear call-to-action…
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DSA
A type of Google Ads campaign that automatically generates ad headlines and targets based on your website’s content, rather than predefined keywords. Google uses its indexing technology to match user…
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DSA
A Federal Information Processing Standard (FIPS) for digital signatures, a public-key cryptosystem designed for digital signature generation and verification, provides authentication, integrity, and non-repudiation in digital communications and transactions. Features…
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DSGVO
DSGVO is the German abbreviation for the General Data Protection Regulation (GDPR)—a comprehensive data protection law enforced across the European Union (EU) since May 25, 2018. While “GDPR” is the…
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DSL
A broadband internet technology that delivers high-speed data transmission over standard copper telephone lines. Unlike older dial-up connections, DSL enables simultaneous voice and internet use without interference, thanks to frequency…
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DSLR
A type of digital camera that combines the mechanics of a single-lens reflex camera with a digital imaging sensor, as opposed to photographic film used in traditional SLR cameras. DSLRs…
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DSO
A financial metric that measures the average number of days it takes a company to collect payment after a sale has been made. It is a key indicator of a…
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DSP
A DSP is a software platform that allows advertisers and agencies to automate the purchase of digital ad inventory across multiple ad exchanges and networks in real-time. Key features and…
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DSP
A software process that takes the power of computers and specialized processors to manipulate and analyze signals like sound, images, and sensor data that have been converted into digital form.…
