Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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Acronyms Beginning With I
iPaaS
A cloud-based platform that enables businesses to integrate their applications and data across different systems and platforms. iPaaS provides a set of tools and services that make it easier for businesses to connect their various applications and data sources, automate workflows, and streamline their business processes. iPaaS platforms typically provide a range of integration tools, such as connectors, APIs, and…
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Acronyms Beginning With I
iPadOS
The operating system specifically designed for Apple’s iPad. It branched out from iOS, which is the operating system for the iPhone, to address the unique capabilities and screen size of the iPad. iPadOS aims to harness the powerful hardware of the iPad, offering features and functionalities that optimize productivity, multitasking, and creative tasks. With iPadOS, users can experience enhanced app…
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Acronyms Beginning With I
IPO
The process by which a private company becomes a public company by offering its shares to the public for the first time on a stock exchange. This allows the company to raise capital from public investors in exchange for equity ownership. During an IPO, the company works with investment banks to underwrite the offering, determine the offering price, and facilitate…
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Acronyms Beginning With I
IPR
An independent, nonprofit organization based in the United States that focuses on research-driven insights to advance the science and art of public relations and corporate communications. Unlike trade associations, IPR does not offer accreditation or lobbying services. Instead, it serves as a think tank that bridges academic theory and business practice by producing, sharing, and promoting rigorous research relevant to…
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Acronyms Beginning With I
IPTV
A digital television broadcasting protocol that uses the internet to deliver TV programs and video content to viewers. IPTV delivers television content using Internet Protocol (IP) networks, which allows for greater flexibility and interactivity compared to traditional broadcast television. With IPTV, viewers can access a wide range of content on-demand, as well as live TV channels, and pause, rewind, or…
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Acronyms Beginning With I
IPv4
IPv4 is the original version of the Internet Protocol (IP), which was first developed in the 1970s. It uses 32-bit addresses, which allows for a total of approximately 4.3 billion unique addresses. IPv4 is still widely used today, but it is running out of available addresses due to the rapid growth of the internet. An IPv4 address is a 32-bit…
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Acronyms Beginning With I
IPv6
IPv6 is a newer version of the Internet Protocol (IP) that was developed to address the shortage of available IPv4 addresses. It uses 128-bit addresses, which allows for a virtually unlimited number of unique addresses. IPv6 is gradually being adopted as more devices are connected to the internet and the demand for unique addresses increases. An IPv6 address is a…
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Acronyms Beginning With I
IQ
Intelligence Quotient (IQ) is a standardized measure of an individual’s cognitive abilities relative to their age group. It evaluates skills such as reasoning, problem-solving, logical thinking, and acquiring and applying knowledge. IQ is commonly assessed through tests to measure intellectual potential and cognitive efficiency. The term was coined by the psychologist William Stern in the early 20th century. IQ scores…
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IQG
Developed by TAG, IQG serve as a set of industry standards and practices for assessing the quality and integrity of digital advertising inventory. These guidelines help advertisers, agencies, publishers, and ad tech providers make informed decisions about the inventory they buy, sell, or serve. By adhering to IQG, stakeholders can reduce the risk of ad fraud, increase brand safety, and…
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Acronyms Beginning With I
IQL
The earliest stage of a lead in the modern marketing and sales funnel. These leads have demonstrated some level of interest in your business by engaging with top-of-funnel (TOFU) content—such as blog posts, educational guides, webinars, or whitepapers—but have not yet expressed specific buying intent. They are primarily seeking information, answers, or insights to help them understand a problem or…
