The firehose of data that social media can provide is unstructured and its difficult to attain meaningful information from it without some kind of intelligence. Birdie turns millions of comments, reviews, and other online conversations into structured, practical consumer insights that help marketing teams make faster, more effective decisions. Birdie is the industry’s first comprehensive AI-based Insights-as-a-Service (IaaS) platform designed specifically to help CPG brands like Samsung and P&G understand millions of consumers’ opinions, transforming
It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (A) ABC – Always Be Closing: This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works.
The MQM is the new marketing currency. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and increase revenue pipeline better. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from the world of MQLs to a world in which conversation-ready leads are the primary marketing currency. The
Tracking link activity is often, unfortunately, an afterthought when companies are developing campaigns, monitoring affiliate link tracking, or measuring conversions. The lack of discipline in developing and tracking links can cause a plethora of issues downstream that make it virtually impossible to measure performance across mediums and channels. ClickMeter is a centralized platform with an associated API that enables companies, agencies, advertisers, and publishers to build processes around implementing and measuring their link click-through rates.
Raven Tools is a mature search marketing research, analysis, and reporting platform that is inclusive of all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports – measure your marketing success across multiple platforms to see what’s working, what isn’t, and what changes should be made in your marketing strategy. Site Auditor – quickly analyzes your website to find all of the desktop and mobile SEO
The COVID-19 pandemic set off rippling repercussions throughout the B2B landscape, perhaps most significantly around how transactions are taking place. Certainly, the impact to consumer purchasing has been immense, but what about business to business? According to The B2B Future Shopper Report 2020, a mere 20% of customers buy directly from sales reps, down from 56% in the year prior. Certainly, the influence of Amazon Business is significant, yet 45% of survey respondents reported that buying