Analytics & Testing
Analytics, monitoring, alert and scoring, a/b testing, multivariate testing products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone.
Optimove: Driving Transformative Customer Relationships With AI
Optimove is an industry leader in the realm of customer relationship management (CRM), recognized for its AI-led orchestration, comprehensive customer insights, and multi-channel approach. The company is celebrated for its ability to personalize customer journeys at scale and ensure optimal communication and engagement at all customer touchpoints. Optimove received perfect scores in 12 criteria in Forrester’s Wave for Cross-Channel Campaign…
What Is Enterprise Tag Management? Why Should You Implement Tag Management?
Verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become…
What Is A Digital Experience Platform (DXP)?
As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don’t solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized, and holistic digital customer experience. It’s here that Digital Experience Platforms (DXPs) come into play. What Are Digital Experience Platforms…
Visual Website Optimizer: Increase Sales and Conversions Through A/B Testing And Experimentation
A/B testing is an essential tool in the modern business toolkit. It allows companies to compare two versions of a webpage or other user experience to determine which performs better. The process involves showing the two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate wins. Benefits Experimentation While many…
11 Ways Artificial Intelligence Is Transforming Fashion E-commerce
Over the last couple of years, we’ve been working with several fashion e-commerce clients to help them digitally transform. One area that we’ve been researching and exploring is how artificial intelligence (AI) can be deployed as a tool to help them with internal automation as well as to transform customer experiences. There are simple things we’re doing today from a…
Google Analytics Campaign UTM Querystring Builder
Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_id, utm_campaign, utm_source, utm_medium, and optional utm_term and utm_content. Target URL: Required: Valid URL including https:// with domain, page, and optional querystring ID: Optional: Use to…