Zyro: Easily Build Your Site Or Online Store With This Affordable Platform

The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. I’ve worked in a number of proprietary, open-source, and paid CMS platforms over the years… some incredible and some quite difficult. Until I learn what a clients’ goals, resources, and processes are, I don’t make a recommendation on which platform to utilize. If you’re a small business that can’t afford to drop tens of thousands of dollars on

Salesforce Dreamforce | Virtual Conference | December 9, 2021

Salesforce Dreamforce is back and will be operating a one-day conference from New York City. The virtual event with Salesforce, Salesforce Partners, and Salesforce clients will include: Inspiring shows from today’s changemakers Product spotlights Trailblazer how-to’s from Trailhead Luminary speakers Networking with Trailblazers from around the world A surprise musical act. Being a virtual event, anyone can register and join from anywhere with a connection. There will be new speakers, exclusive highlights, and some surprise

How Startups Can Overcome Common Marketing Technology Challenges

The term “startup” is glamorous in the eyes of many. It evokes images of eager investors chasing million-dollar ideas, stylish office spaces, and limitless growth. But tech professionals know the less glamorous reality behind the startup fantasy: just gaining a foothold in the market is an enormous hill to climb. At GetApp, we help startups and other businesses find the software they need to grow and reach their goals every day, and we’ve learned a

Rebranding: How Embracing Change Will Grow Your Company Brand

It goes without saying that rebranding can produce tremendous positive results for a business. And you know this is true when the very companies that specialize in creating brands are the ones first to rebrand. About 58% of agencies are rebranding as a way to boost exponential growth through the COVID pandemic. Advertising Agency Trade Association We at Lemon.io have experienced firsthand how much rebranding and consistent brand representation can put you ahead of your competition. However,

How to Lower Your Customer Acquisition Cost for Maximum ROI

When you’re just starting a business, it’s tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition with ROI is essential. To do that, you’ll need to know your customer acquisition cost (CAC). How to Calculate Customer Acquisition Cost To calculate CAC, you just need to divide all of the sales and