Reading Time: 3 minutes This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I’m observing are: Digital Transformation – the previous focus on external customer experience has shifted to internal automation and integration with large organizations as they reduce staff and expenses. Remote Teams – because of the shift to working from home during the pandemic, companies have shifted their ideology on working from home and are more open to remote teamwork.
Reading Time: 5 minutes With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of
Reading Time: 5 minutes Bounce rate is one of those KPIs that digital marketers spend a lot of time analyzing and trying to improve. However, if you don’t fully understand what a bounce is, you may be making a mistake in how you attempt to improve it. I’ll walk through the definition of a bounce rate, some nuances, and some ways that you can improve your bounce rate. Bounce Rate Definition A bounce is a single-page session on your site. In
Reading Time: 4 minutes The landing page is one of the core foundations that’ll help your customer navigate through their buyer’s journey. But what exactly is it? And more importantly, how can it specifically grow your business? To be concise, an effective landing page is designed to make a potential customer take action. This could either be to subscribe to an email list, register for an upcoming event, or purchase a product or service. While the initial goal may be different,
Reading Time: 2 minutes The impact of the pandemic has definitely made both winners and losers this year. While small retailers were forced to close their doors, consumers worried about COVID-19 were driven to either order online or visit their local big-box retailer. The pandemic and associated government restrictions have disrupted the entire industry and we’ll most likely see the ripple effects for years to come. The pandemic accelerated consumer behavior. Many consumers were skeptical and continued to hesitate