Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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How to Incorporate AI in Planning Your New Web Site
I'm currently working on a long-overdue redesign for our corporate website. Since I'm not looking for work but my wife is taking on more clients, we want to prioritize the site to better represent this. Years ago, I would have…
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Viktor: Your Slack or Teams AI Coworker That Handles the Workload
If you're like me, you're drowning in AI noise. You have access to endless chat interfaces that can summarize a meeting or draft an email, but the actual heavy lifting still falls to you. After the AI gives you advice,…
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Dub: Stop Guessing and Start Scaling Your Revenue with Attribution and Affiliate Growth
Modern marketing is often a black hole of vanity metrics. You create content, share links across social platforms, and launch affiliate programs, but the trail often goes cold the moment a user clicks. Without clear visibility into the customer journey,…
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Stop Guessing at Checkout: A Data-First Fix for Cart Abandonment
Most teams treat checkout drop-off like a creative problem. They swap button copy, add badges, or run another promo. That helps sometimes, but it rarely fixes the root cause. Checkout is a system. Your martech stack either shows you where…
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Retail Marketers Are Drowning in Data and Starved for Answers
Artificial intelligence (AI) has become a fixture in retail marketing conversations, but a persistent gap remains between what AI promises and what it actually delivers for marketing teams day to day. The issue isn't capability, it’s context. Many retail marketing…
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How to Increase PPC Advertising ROAS with Google Analytics 4 – Your 2026 Playbook
Bold Claim: In just five minutes, you can harness the power of Google Analytics (GA4) and advanced AI to transform your PPC campaigns—even if you’re just starting or a seasoned pro looking to fine-tune your digital strategy in a privacy-first…
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Klue: Win More Deals With Real-Time Competitive Intelligence
Modern enterprises are constantly bombarded by a deafening roar of market noise. Product marketers and sales enablement leaders often find themselves drowning in manual research, trying to track competitor pricing shifts, product updates, and news releases across dozens of fragmented…
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The Infrastructure of Indifference: Why Your Martech Stack is Failing Your Customers
Today's Martech stacks are often treated like a trophy case. Executives walk through digital corridors lined with logos—the market leaders, the visionaries from the latest industry reports, and the legacy platforms that survived the last budget cut because that’s what…
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How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and weaknesses, and…
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DashThis: Powerful, Effortless Marketing Reports and Dashboards
As a marketer or agency owner, your value lies in strategy and growth, yet you likely spend dozens of hours every month trapped in a cycle of manual data extraction. Logging into separate platforms for SEO, PPC, and social media…
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IPRoyal: Power Your Data Collection with Reliable Proxy Infrastructure
Access to accurate, real-time data is the cornerstone of competitive advantage. However, businesses frequently encounter significant roadblocks when attempting to gather market intelligence or monitor global trends. Websites often employ sophisticated anti-bot measures, rate-limiting, and geo-fencing that can lead to…
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How Marketers Can Use Technology to Make Their Value Impossible to Ignore
Marketers spend too much time scrambling to prove their value to executives. ROI dashboards, channel reports, weekly activity recaps—they all feel important, but they rarely land the way we hope. After years of leading marketing and now stepping into operations…
