Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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We Should Stop Saying Influential When We Mean Popular
I saw it again today... another Influencer List. I couldn't get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn't an influencer list at all, it…
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SourceTrack: Dynamic Call Tracking for Your Enterprise
We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they…
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Adobe Social and the Adobe Marketing Cloud
When Adobe made the Omniture purchase, I was concerned that they would just give up on the analytics front and the products would be lost among their publishing tools. As we work with more and more clients and see the…
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My Online Marketing Checklist in Prioritized Order
There's a ton of things that need accomplished to fully leverage an online marketing strategy, but I'm often amazed at the priority that companies place each item on the checklist. As we take on new clients, we're looking to ensure…
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Social CRM Fuels Engagement and Growth
Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are…
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The Rise of the Multidimensional Marketer
This afternoon, I had a great visit with the New Media Club at IU Kokomo. The club is made up of students, both new and graduating, as well as the professors that are leading the charge. The discussion was the…
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Google Facts – Organic and Paid Search
Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it's paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from…
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Pinfluencer: Marketing and Analytics From Pin to Purchase
Companies have found some incredible results utilizing Pinterest to grow their marketing reach. As with any social platform, Pinterest has its own marketing best practices, campaign opportunities and influencers. Pinfluencer is a marketing and analytics platform that integrates with your…
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Tellagence: Social Marketing Intelligence
Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation - an audience that simply follows…
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Is Adobe SiteCatalyst Losing Steam?
We've got a few clients on Adobe SiteCatalyst... but I'm not sure how many are really in love with the platform and how many plan on keeping it. SiteCatalyst, like other analytics platforms, limit the number of visits they'll store…