Sales Enablement, Automation, and PerformanceSocial Media & Influencer Marketing

Appirio Connects Salesforce and Facebook

I was just doing a webinar yesterday and someone asked me to prioritize social networks based on their ability to drive business. Although I don’t believe social networks to be a primary medium for marketing and advertising (based on the intent of the user), I do encourage our clients to utilize RSS and other tools to automate publishing of their blogs to social networks. My order was LinkedIn, Plaxo and then Facebook.

That may change, though, with the advent of Appirio’s solution – which makes it possible for companies to utilize a user’s network in Facebook, but monitor and capture the viral campaigns within Salesforce.

Appirio Screenshot

The Appirio Referral Management solution is now generally available and is already being used or evaluated by almost a dozen companies. The Facebook App is called MyFriends@Work.

View a demonstration of a Salesforce integrated viral marketing application at Appirio’s web site.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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