Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Email Marketing & Automation
Convert Pro: Lead Generation & Email Opt-In Popup Plugin for WordPress
Given WordPress’s dominance as a content management system (CMS), it’s surprising how little attention is paid to the core platform for conversions. Virtually every publication—a business or a personal blog—looks to convert visitors into subscribers or prospects. However, no elements within the core platform accommodate this activity. Convert Pro Convert Pro is a comprehensive WordPress plugin that offers a drag-and-drop…
- Content Marketing
The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions
Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…
- Sales Enablement, Automation, and Performance
Grasshopper: Empowering Virtual Sales Teams with Advanced VOIP Communication Tools
Sales teams face numerous challenges in managing communications effectively. With the rise of remote work and virtual sales processes, professionals need robust tools to stay connected, maintain a professional image, and never miss an opportunity. Small businesses and entrepreneurs, in particular, struggle to compete with more giant corporations when presenting a polished, established presence to potential clients. Grasshopper Grasshopper offers…
- Customer Data Platforms
Why Every Business Needs a Data-Driven Culture
Imagine a pharma company that holds immense scientific expertise, years of market experience, and all the technical capabilities in the world to create effective drugs that save lives. All might work well enough, but such a company will inevitably run into problems such as disconnect from the patient needs, inefficient R&D processes, loss of operational agility, and much more all…
- Artificial Intelligence
DataRobot: Unifying Generative and Predictive AI for Enterprise Success
Organizations across industries face mounting pressure to harness the power of artificial intelligence (AI) to drive innovation, optimize operations, and gain a competitive edge. However, many struggle with the complexities of implementing AI at scale, from data preparation and model development to deployment and governance. The challenges of integrating both predictive and generative AI (GenAI) capabilities while ensuring responsible use…
- Analytics & Testing
Elly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution
Marketers working with ad-driven businesses often face challenges in measuring and optimizing their digital marketing efforts across various platforms. Each platform offers its own set of metrics and reporting systems, creating a fragmented view of overall performance. These data silos make it difficult to accurately attribute new contacts, leads, customers, and revenue to marketing efforts, resulting in wasted advertising budgets…
- Customer Data Platforms
Small Business Data Backup & Recovery: What You Need to Do Now
Data is essential for small businesses. With over ten years of experience in mobile app development, I cannot stress the importance of a strong plan for backing up and recovering data. This is especially important for small businesses, which often struggle to recover from data loss without major disruptions. In this article, I’ll walk you through the necessary steps to…
- Content Marketing
Jetpack: Limit WordPress Related Posts To A Specific Date Range
Related posts are an essential feature for websites, especially those with significant content such as blogs and news portals. They contribute to various aspects of user experience and website performance. Here are the key reasons why related posts are important: Improving User Engagement: Increased engagement by encouraging users to spend more time on your site and reducing the bounce rate.…
- Content Marketing
Crafting Consistent Brand Messaging: A Comprehensive Team Exercise for Alignment
Have you ever asked people throughout your organization what they tell people when asked about your company? I worked for a company where the executive salesperson told me he didn’t know how to explain our company to others… and he’d worked there for a few years. It’s not as uncommon as you might think, and I’d encourage you to ask…
- Content Marketing
CI HUB Drive: Access Multiple DAMs, PIMs and Drives on the Desktop
Most businesses don’t get the most out of their Digital Asset Management (DAM) systems. It can be complex or cumbersome for employees to enter the system and retrieve the desired data. Once they get access, finding the right material can be a more significant challenge. In fact: One-third of marketers spend at least three weeks per year searching for the…
