Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Customer Data Platforms
Decoding CDP Vendor Claims: What You Need to Know
Customer Data Platforms (CDPs) have emerged as powerful tools for businesses to understand their customers better and drive personalized experiences. However, amidst the promises and buzzwords, lies and misconceptions often lurk. Let’s explore what you need to know about CDP vendors and why CDP projects often fall short. Claim 1: Complete User Interaction Capture One common myth that CDP vendors…
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Martech Zone Tools
Practical Steps for Businesses to Integrate Decentralized Technologies
Large corporations acknowledge the untapped opportunities of decentralized technology—to the extent that 52% of Fortune 100 companies have invested in blockchain and Web3. Look no further than this article if you wish to join the many businesses adopting decentralized technology in their tech stack. What is Decentralized Tech? Before we start, let’s discuss the fundamentals of decentralized technology and why…
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Paid and Organic Search Marketing
VocalSeek: How To Get Your Business Found on Alexa, Google, Siri, Cortana, and Bixby with Voice Searches
Consumers increasingly rely on voice search to find information, products, and services. With the rise of smart speakers and virtual assistants, businesses face the challenge of ensuring their presence on these platforms to reach their target audience effectively. Here are some startling statistics on voice search adoption: 50% of U.S. adults use voice search daily, and 75% use it weekly.…
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Email Marketing & Automation
Gravity SMTP: Ensure Reliable Email Delivery of Form Leads Using Gravity SMTP
A colleague of mine requested my assistance after he migrated a client’s WordPress site to a new host, and the email notifications from their Gravity Forms weren’t making it to the client’s inbox. Response times are critical to closing business nowadays, and if you don’t respond quickly, a competitor that does will likely get your business. A quick look and…
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Marketing & Sales Videos
Guidde: Magically Create Stunning AI-Generated How-To Videos for Complex Workflows
Teams often struggle to create clear, engaging documentation and training materials for complex software workflows. Traditional methods can be time-consuming and fail to convey the necessary information effectively. As a result, employees and customers may struggle to understand and adopt new processes, leading to frustration and reduced productivity. Guidde Guidde is a generative AI (GenAI) platform that empowers teams to…
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Analytics & Testing
Track Call (Tel) Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts; it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts you’ve included. External monitoring phone numbers on your…
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Analytics & Testing
Track Mailto Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts; it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts that you’ve included. Providing a monitored email externally…
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Sales and Marketing Training
Navigating the SaaS Pricing Labyrinth: Strategies, Structures, and Customer Value
Founders of the first large MarTech company I worked for said that SaaS was like making money in your sleep. Within a few years, they’d multiplied their development team, had a mile-long product backlog, and had competitors chipping away at their market share. Developing software solutions isn’t a set-it-and-forget-it business. If you’re not innovating and listening to customers, a competitor…
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Sales and Marketing Training
The Power of Saying “No” in Business: Building Trust And Prioritizing Success
The pressure to say yes to every request, opportunity, or demand can be overwhelming. I’m as guilty as most people… often overextending myself and setting expectations I can’t meet. I don’t do it intentionally; I’m overly optimistic and often assume I can shoehorn in a project or two. It’s a war with myself that I continue to fight. In her…
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Marketing & Sales Videos
Navigating Copyright and Ownership: The Risks and Alternatives for Brands Uploading Videos on Social Media Platforms
Social media platforms like Twitter, Facebook, YouTube, and Instagram have become essential tools for brands to reach and engage with their target audience. However, when uploading and sharing video content on these platforms, brands must be aware of the potential risks to their ownership and copyright. Risks of Uploading Videos on Social Media Platforms When brands upload their video content…
