Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Hootsuite: How to Add Google Analytics 4 UTM Campaign Tracking To Your Social Media Posts
Utilizing UTM parameters for your distributed social media links is essential for effective digital marketing. They provide a robust framework for tracking the effectiveness of your social media campaigns in Google Analytics (GA4) by allowing you to see precisely how much web traffic is derived from specific links shared across your platforms. This information is crucial for evaluating the performance…
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E-commerce and Retail
Social Snowball: The All-in-One Platform for Affiliate, Referral, and Influencer Programs on Shopify
Acquiring new customers for your online store can be costly. Many store owners struggle with high customer acquisition costs (CAC) and constantly seek ways to maximize their return on investment (ROI) from marketing campaigns. Fortunately, there is a powerful solution that can help businesses harness the power of word-of-mouth marketing and turn their customers into revenue-generating affiliates. Social Snowball Snowball…
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Sales Enablement, Automation, and Performance
The Future of Sales: Overcoming Knowledge Friction with AI Innovation
In the rapidly evolving landscape of sales, where information is a currency and responsiveness is paramount, one formidable obstacle stands out — knowledge friction. Knowledge friction is the distance between what a salesperson needs to know and the ability to access that information. The intelligence embedded in internal systems is often obscured by layers of technology, creating a barrier for…
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Marketing Tools
Figma: Design, Prototype, and Collaborate Across Enterprise
In the last few months, I’ve been helping to develop and integrate a highly customized WordPressinstance for a client. It’s quite the balance of styling, extending WordPress through custom fields, custom post types, a design framework, a child theme, and custom plugins. The difficult part is that I’m doing it from simple mockups from a proprietary prototyping platform. While it’s…
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Marketing Tools
Bubble: Empowering Non-Technical Founders to Create Powerful No-Code Web Applications
Entrepreneurs and businesses constantly seek ways to streamline their operations and bring their ideas to life. However, developing web applications can be daunting, especially for those without extensive coding knowledge. This is where Bubble comes in. Bubble has helped over 1 million users build web apps without coding, and Bubble-powered apps have raised over $1 billion in venture funding. Bubble…
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Sales Enablement, Automation, and Performance
Xant: Revolutionizing Sales Productivity with AI-Powered Playbooks
Organizations face numerous challenges when it comes to optimizing their sales processes, engaging prospects effectively, and ultimately driving revenue growth. Sales teams often struggle with managing lead follow-up, prioritizing activities, and ensuring consistent performance across the board. However, there is a solution that can help overcome these obstacles and propel sales teams to new heights of success. Xant (formerly InsideSales)…
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Event Marketing
Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads
Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…
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Analytics & Testing
Diib: Transform Your Website’s Performance with Smart SEO Tools You Can Understand
Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.
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Content Marketing
Royalty-Free Stock Footage, Video Effect, Video Clip, and Animation Sites
B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can accelerate your video production and make your videos look far more professional in a fraction…
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Content Marketing
SITE123: A Free, No-Frills, Effortless Platform for Websites, Blogs, Landing Pages, or Online Stores
Over the last couple of decades, I’ve spent countless hours assisting clients, friends, and companies in building and optimizing their websites. Establishing an online presence is crucial for individuals and businesses alike. However, creating a website’s complexity and technical demands often deter many from venturing into the digital world. The challenges of learning a content management system (CMS), applying a…
