Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Tumult Hype: Create and Animate Engaging User Experiences with HTML5 for OSX
HTML5 has revolutionized the web development landscape with its rich set of features and capabilities, and one area where it truly shines is animation. With HTML5, web developers can create stunning animations that enhance user experiences on websites and web applications. In this article, we’ll explore HTML5’s animation capabilities and the kinds of user experiences that can be created using…
- Sales and Marketing Training
Software as a Service Contract Scams to Avoid
When it comes to signing up for Software as a Service (SaaS) contracts, there are critical factors that often go unnoticed but can have a significant impact on your business. It’s essential to be vigilant about your agreements’ fine print and terms. After decades in this industry, I am still amazed at how many SaaS providers make it so simple…
- Content Marketing
Formidable: Streamline Your Workflow with WordPress Form to PDF Generation and Automation
A key migration I encourage with all of our WordPress clients has been integrating a superior form creation platform. Formidable has, by far, been the best solution that we’ve implemented for our clients for several reasons: Speed – Other form plugins added script and CSS overhead to every page on the site rather than simply loading the assets when a…
- Artificial Intelligence
6 Technologies That Have Evolved Motion Video And Made Cinema Quality Available To Everyone
Motion video has undergone a remarkable transformation driven by technological advancements. This evolution is particularly relevant for marketers and businesses seeking to amplify their online presence. The integration of cutting-edge technology like drones, 4K smartphones, advanced lenses, and lighting technology has redefined the landscape of video content creation. Major Advancements in Motion Video Drone Technology: Drones have revolutionized aerial videography,…
- Artificial Intelligence
KRATEO.AI: Identify and Create More Personalized Connections With Your Site’s Visitors… Including Anonymous Ones!
Many businesses face the problem of not fully understanding who visits their websites. Traditional analytics provide data on page views and user behavior, but the identity of these users often remains a mystery. This gap in knowledge means missed opportunities for personalized marketing and sales efforts. Enter KRATEO.AI, a pioneering AI-as-a-Service (AIaaS) generative insight platform that promises to illuminate this…
- Analytics & Testing
5 Skills Digital Marketers Need To Master For Success in 2024
Over the past few years, there have been significant changes in how we use the internet for digital marketing. We started by merely creating a website to harness data and user activity. With the intense competition in the digital space, having a website will not simply cut it. Digital marketers must improve their game to stand out in today’s ever-changing landscape. Marketing…
- Marketing & Sales Videos
Reply: Automate Your Sales Engagement With LinkedIn Email Search and Outreach
No one would argue that LinkedIn is the most complete business-based social networking platform. I haven’t looked at an attached resume for a candidate nor updated my resume in a decade since using LinkedIn. LinkedIn allows me to see everything a resume does, and I can also research the candidate’s network and see who they worked with and for –…
- Artificial Intelligence
Landbot: A Guide to Conversational Design For Your Chatbot
Chatbots continue to get increasingly sophisticated and provide a much more seamless experience for site visitors than they did a year ago. Conversational design is at the heart of every successful chatbot deployment… and every failure. Chatbots are being deployed for automating lead capture and qualification, customer support and frequently asked questions (FAQs), onboarding automation, product recommendations, human resource management…
- Content Marketing
WordPress: If You Don’t Know What a Child Theme is…
You’re modifying WordPress themes incorrectly. We’ve worked with dozens of clients and built hundreds of WordPress sites. It’s not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don’t come to use WordPress sites very often. They typically come to us to help optimize their sites for search, social, and conversions.…
- Sales and Marketing Training
How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I’m under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next purchase – albeit a constructive hobby, some latest fashion, or the next smartphone. My children didn’t abuse this… but there…
