Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- E-commerce and Retail
Navigating the Amazon Marketplace: Overcoming Key Challenges for Sellers in 2023
Selling strategies unfold gradually over weeks and months within the physical confines of brick-and-mortar stores. However, e-commerce sellers must continuously adapt their selling approaches to meet the immediate demands of digital consumers. Successful brands on online marketplaces like Amazon, for instance, possess well-defined strategies that cater to the unique dynamics of the platform while remaining flexible. Yet, in their pursuit…
- Social Media & Influencer Marketing
Ultimate Guide to Social Media Branding for Small Businesses
A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…
- Advertising Technology
How Do Ads.txt and Ads.cert Prevent Advertising Fraud?
Ad fraud is a significant concern in the world of digital advertising. It occurs when malicious actors engage in various activities to generate false impressions, clicks, or conversions for their financial gain. Ad fraud can lead to wasted advertising budgets, reduced campaign effectiveness, and mistrust in the advertising ecosystem. Technology like ads.txt has been developed to combat this issue to…
- Advertising Technology
The State of Podcast Advertising
Podcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the enduring popularity of this medium. Voices.com did a study on podcast advertising, and the results are summarized below. The study…
- E-commerce and Retail
Debutify Reviews: Request, Collect, and Publish Your Product Reviews Easily on Shopify
Establishing trust and credibility with potential customers is paramount on your online store. One of the most effective ways to achieve this is through product reviews. These reviews serve as a source of social proof and play a crucial role in increasing conversion rates and improving the visibility of your products through syndicated sites, social media platforms, advertising networks, and…
- Marketing Tools
Adobe Illustrator: Unleashing the Power of AI in its October 2023 Release
Adobe has long been a pioneer in the world of creative software. I’m an avid Illustrator user and enjoy using the vector-based graphic creation platform. With the rapid acceleration of AI-powered graphic creation, I started to doubt the future of graphic design platforms like Adobe Illustrator and its other family of products. Imagine my excitement this morning when I opened…
- Email Marketing & Automation
Inbox Rates Versus Deliverability
If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry, any email delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores…
- Content Marketing
WordPress: Create A Page Template That Requires A User To Be Registered and Logged In
We were finishing up implementing a custom theme on a client site, and they requested that we build some kind of interaction where some of the pages were restricted to registered subscribers. WordPress does offer Visibility options for pages, but that doesn’t accommodate this scenario. Private – Selecting visibility as private only enables administrators and editors to view the content.…
- Email Marketing & Automation
Mail-Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues
Email communication remains an essential part of our daily lives. Whether you’re sending out newsletters, marketing campaigns, or important messages, the last thing you want is for your emails to vanish into the abyss of the spam folder. That’s where Mail-Tester comes to the rescue, offering you a simple yet powerful solution to ensure your emails reach their intended recipients’…
- Content Marketing
Issuu: Interactive Flipbooks and Digital Magazines for Immersive Experiences
With Issuu, you can turn flat PDFs into captivating digital flipbooks that offer unique and immersive brand experiences. These flipbooks can include embedded links and videos, creating an engaging format that captures your audience’s attention. Issuu’s solution seamlessly integrates with your current content development workflow, simplifying end-to-end content creation and distribution. Say goodbye to the complexities of managing multiple tools…
