Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Navigating the Amazon Marketplace: Overcoming Key Challenges for Sellers in 2023
Selling strategies unfold gradually over weeks and months within the physical confines of brick-and-mortar stores. However, e-commerce sellers must continuously adapt their selling approaches to meet the immediate demands of digital consumers. Successful brands on online marketplaces like Amazon, for…
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Inbox Rates Versus Deliverability
If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry,…









