Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Are Buyer Personas? Why Do You Need Them? And How Do You Create Them?
While marketers often work to produce content that differentiates them and describes the benefits of their products and services, they often miss the mark on producing content for each type of person buying their product or service. For instance, if…
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Navigating the Amazon Marketplace: Overcoming Key Challenges for Sellers in 2023
Selling strategies unfold gradually over weeks and months within the physical confines of brick-and-mortar stores. However, e-commerce sellers must continuously adapt their selling approaches to meet the immediate demands of digital consumers. Successful brands on online marketplaces like Amazon, for…
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Ultimate Guide to Social Media Branding for Small Businesses
A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is…
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How Do Ads.txt and Ads.cert Prevent Advertising Fraud?
Ad fraud is a significant concern in the world of digital advertising. It occurs when malicious actors engage in various activities to generate false impressions, clicks, or conversions for their financial gain. Ad fraud can lead to wasted advertising budgets,…
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The State of Podcast Advertising
Podcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the…
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Debutify Reviews: Request, Collect, and Publish Your Product Reviews Easily on Shopify
Establishing trust and credibility with potential customers is paramount on your online store. One of the most effective ways to achieve this is through product reviews . These reviews serve as a source of social proof and play a crucial…
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Adobe Illustrator: Unleashing the Power of AI in its October 2023 Release
Adobe has long been a pioneer in the world of creative software. I'm an avid Illustrator user and enjoy using the vector-based graphic creation platform. With the rapid acceleration of AI-powered graphic creation, I started to doubt the future of…
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Inbox Rates Versus Deliverability
If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry,…
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WordPress: Create A Page Template That Requires A User To Be Registered and Logged In
We were finishing up implementing a custom theme on a client site, and they requested that we build some kind of interaction where some of the pages were restricted to registered subscribers. WordPress does offer Visibility options for pages, but…
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Mail-Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues
Email communication remains an essential part of our daily lives. Whether you're sending out newsletters, marketing campaigns, or important messages, the last thing you want is for your emails to vanish into the abyss of the spam folder. That's where…
