Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Justuno: Increase Your Conversions with AI-Driven Personalized E-Commerce Experiences
While e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially when an integrated conversion platform link Justuno is available. Justuno Conversion Platform Justuno is a leading conversion rate optimization platform…
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Surfer: AI-Driven SEO Platform for Automated Content Creation and Optimization
Traditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing time and resources in areas that may not yield significant impacts. Surfer Surfer is an innovative SEO platform that embraces…
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Timing Matters: Enhancing B2B Outreach Email Engagement for Optimal Results
In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem easy at first. But without testing and metric review, email delivery time may significantly impact performance. To determine their performance,…
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Why Is Salesforce So Expensive? 12 Ways To Keep Your Costs Down and Maximize Your Return on Investment
As a premium CRM goes, Salesforce leads the marketplace in its ability to be tailored to virtually any industry or process. After decades of implementing and assisting Salesforce clients, the initial wave of jubilation that comes with having a 360-degree view of the customer and improving your business comes with some sticker shock after the platform rolls out and is…
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ApexChat: Respond To Your Webchat 24/7 With Knowledgable Chat Agents
A few clients of ours were pretty happy with the chat they’d integrated into their sites… until we revealed some terrible news. When we analyzed the chat leads, we found that the leads that had direct contact with a representative typically closed after scheduling an appointment with the client. The Problem With Web Chat The clients only responded to chat…
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Why Your Marketing Department Needs To Invest In An Internal Communication Strategy
Every week, our company gets together for a company call where we discuss each client and the work that we’re getting done. It’s a critical meeting… we often identify sales opportunities to upsell clients, we identify fantastic work that we should be promoting with our marketing, and we educate one another on solutions, tactics, and strategies to get the job…
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Validate Your Social Media Strategy Against this 8-Point Checklist
Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…
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Revealbot: Automate And Scale Your Ad Management and Optimization
Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on achieving remarkable results and maximizing their return on ad spend (ROAS). Revealbot’s comprehensive platform is designed to empower businesses by…
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The Best Social Sharing Button Plugin for WordPress
One of our clients called this morning and mentioned that whenever they attempted to write a Facebook update and share a link to their site, the update didn’t show the social sharing image we’d provided. I did some tests this morning, and on the desktop browser, it appeared to work fine, but the mobile app inserted a link with no…
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Gain Customer Trust With These Three Privacy-Centric Advertising Practices
A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads. But there’s a catch. Much of today’s advertising comes from third-party (3P) data. With the deprecation of third-party cookies and data privacy laws—not to mention consumers themselves are…
