Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Advertising Technology
Why Affiliate Marketing Is The Most Failsafe Marketing Channel in the Current Economy
In volatile economic times, businesses worldwide are faced with tightening budgets— including within the marketing function. CMOs globally are grappling with strategic decisions around which channels to prioritize. Affiliate marketing in general has increasingly gained recognition as a sound investment, allowing businesses to work with partners on a cost-per-acquisition (CPA) basis rather than sinking huge upfront fees into other channels,…
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Social Media & Influencer Marketing
How Small Businesses Can Go Viral Without a Social Media Team, Law By Mike Explains
Regardless of the industry, most companies understand that viral content provides a unique path to gaining new customers and making more money. The great secret, however, is figuring out how a business or solopreneur can create viral content — especially if they don’t have a dedicated social media team. When I first set out to draw attention to my law…
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Email Marketing & Automation
How To Properly Build A Survey With Any Email Platform
Building a webpage with a form is ideal if you’re trying to capture information like a survey. However, getting an email subscriber to click through to a form isn’t advisable. The best approach is to have your subscribers respond to the survey directly by interacting with the email. Unfortunately, email clients don’t support modern HTML standards, and several email clients…
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E-commerce and Retail
Zapiet: Enable Delivery and Store Pickup On Your Shopify Store
During lockdowns, I assisted a local farm doing meat delivery in Indianapolis through their Shopify store. They had a number of vendors who assembled the system prior to me coming on board but had quite a few issues with the integrations. I helped to tighten the integrations and optimization of the site, helping them to achieve record sales and reducing…
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Artificial Intelligence
Equally AI: ChatGPT Is A Game Changer for Web Accessibility in 2023
Web accessibility refers to the design and development of websites, applications, and digital content in a way that ensures they are usable by individuals with various abilities and disabilities. The goal is to provide equal access and opportunity to everyone, regardless of their physical, cognitive, or sensory limitations. ChatGPT The future of web accessibility is here, and it’s all thanks…
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Paid and Organic Search Marketing
Rank Math: How To Use Custom Fields In Your WordPress Page Titles
As I’ve been building out our acronyms on Martech Zone, the inevitable happened when I had a single acronym with multiple definitions. Specifically, PaaS: Platform as a Service Payment as a Service At issue here is my page title is a duplicate. Both page titles were: What is PaaS? | Martech Zone Acronyms SEO audits with Sitechecker continued to nag…
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Content Marketing
Elfsight Apps: Easily Embeddable Ecommerce, Form, Content, And Social Widgets For Your Website
If you’re working on a popular content management platform, you’ll often find a great selection of tools and widgets that can be easily added to enhance your site. Not every platform has those options, though, so it often requires third-party developers to integrate the features or platforms that you wish to implement. One example, recently, was that we wanted to…
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Paid and Organic Search Marketing
Optimizing Your Marketing Videos for Maximum Search Engine Impact
Video marketing is one of the best methods for marketing products and services. When done correctly, it can draw in potential customers from around the world. Given that video marketing SEO is constantly evolving, it is more important now than ever to keep up with trends to ensure you can reach the widest audience possible. Implementing an effective video marketing…
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Paid and Organic Search Marketing
How To Optimize Your YouTube Video and Channel
We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into enhancing their YouTube presence and the associated information…
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Marketing Tools
What Is Mind Mapping? How Can You Use Mind Mapping to Improve Your Marketing Strategies
Mind mapping is a visual thinking tool that helps individuals represent, structure, and organize information or ideas. It involves creating a diagram with a central topic, from which related subtopics, concepts, or keywords branch out. This hierarchical structure allows users to easily identify and understand connections between ideas, facilitating brainstorming, problem-solving, and learning. History of Mind Mapping The concept of…
