Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Meltwater’s Social Media Management Platform: Elevate Your Online Presence
Social media has become an integral part of any successful marketing strategy in the digital landscape. Brands are continually striving to create powerful communities, engage with their audience, and harness the potential of social platforms. Meltwater, a leading player in…
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The Future of Code Development: Will Generative AI Replace APIs and SaaS Platforms?
Generative AI has emerged as a transformative force in various industries, especially sales. and marketing. Generative AI is a subset of artificial intelligence that focuses on creating or generating content rather than just analyzing or processing data. It involves using…
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Left Brain vs. Right Brain Marketers: Bridging the Creative-Practical Divide
A fascinating duality mirrors the age-old concept of left-brain versus right-brain thinkers. Marketers often align with the left or right-brain approach as our cognitive functions are divided between these two hemispheres. The implications of this choice can significantly influence the…
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Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business
With uncertain economic periods, companies look to safeguard their business's financial health. Understanding the return on investment ( ROI ) of their digital transformation ( DX ) initiatives is at the core of most conversations. As business owners and trusted…
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Dear Tech Marketers: Stop Marketing Features Over Benefits
Dear Tech Marketer or SaaS Enthusiast, It's undeniable that the world of technology is exhilarating. The thrill of crafting and unleashing new releases and groundbreaking features ignites the passion within every tech marketer's heart. We understand the complexities, the sleepless…
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InboxAlly: Improve Your Inbox Placement by Increasing Email Engagement Signals to ISPs
Emails flood inboxes from every direction, and internet service providers ( ISPs ) are challenged to identify good senders from malicious ones. The challenge of ensuring your carefully crafted messages reach their intended recipients has become paramount. Amidst the complexities…
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Mastering Price Intelligence: The Complete Guide to Smarter, Data-Driven Pricing Strategies
Pricing isn’t just about costs and margins—it’s a strategic lever that can make or break your competitiveness. As customers become increasingly savvy and price-aware, businesses must rely on more than intuition to set prices. That’s where Price Intelligence comes in:…
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Cultivating Trust: What Impacts the Credibility of Your Website?
In our digitally driven world, establishing and maintaining website credibility is the cornerstone of your online presence and the foundation upon which you build your brand. So, it's imperative to understand what impacts a site's credibility. B2B buyers are 57% to…
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Facebook Ads or Google Ads: Which Is Better For Advertising ROI In 2023
Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix , Squarespace , or Webflow , along with user-friendly content management systems ( CMS ) like WordPress. With these fantastic tools,…
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What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!
If you've been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new…
