Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients
Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you're in the leadgen business, you'd…
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Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution
As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we've taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter…
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Ruby: How To Build And Scaling Your Inbound 24/7 Sales Call and Customer Service Team
Providing round-the-clock sales calls and customer support isn't just an option... it's become an expectation in virtually every industry. Having a proficient staff that can manage your inbound calls from prospects or customers is essential to the success of many…
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How To Back-Up And Report On Universal Analytics Historical Data With GA4?
As a product manager who has worked with several enterprise companies, I personally believe Google's shift from Universal Analytics ( UA ) to Google Analytics 4 ( GA4 ) has been one of the worst I've ever seen. There are…
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URL2PNG: Implement a Screenshot Thumbnail Service
We've written a detailed article on how you can capture a website screenshot using Chrome developer tools... but what if you need them automated? You might find great value in using a screenshot API service to take automated screenshots of…
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How to Effectively Recover Lost Sales and Re-engage Customers for Online Success
After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier…
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How to Implement Your Chatbot Strategy
Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI -powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively.…
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YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing
YouTube has emerged as an indispensable platform that consumers ( B2C ) and business ( B2B ) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting…
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Mailerfind: Extract Email Addresses From Instagram Influencer Followers And Execute Cold Outreach Campaigns To Them
Instagram has emerged as a powerhouse in influencer marketing , offering brands a treasure trove of opportunities to connect with their target audience authentically and engagingly. Here's why Instagram stands out as a fantastic resource for influencer marketing: Visual Storytelling…
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The ROI of User Experience (UX) Online
User experience ( UX ) refers to the overall quality of a user’s interactions with a product, service, or brand. In the digital realm, UX encompasses everything from a website’s design and ease of navigation to its loading speed and…
