Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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CASTANET: The Ultimate B2B Lead Generation for Sales Professionals Using LinkedIn
The task of generating valuable leads can be an arduous and time-consuming endeavor. Enter CASTANET , an automated B2B lead generation tool designed to transform how sales professionals, realtors, investors, insurance agents, SaaS technology providers, business advisors, coaches, and marketing…
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How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet,…
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What is the Best Time to Run Facebook Ads?
Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that…
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Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience ( CX ) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their…
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8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort
We're helping two clients optimize their platforms for search engine optimization ( SEO ). Each platform serves a different location and industry, and the audits we've delivered to prioritize development are substantially different. There's often pushback on the priorities from…
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Harnessing the Power of AI: Enhancing E-commerce Personalization with Large Language Models (LLM)
In the rapidly evolving landscape of e-commerce, personalization has emerged as a critical factor in enhancing customer experience, loyalty and driving business growth. The advent of Artificial Intelligence ( AI ) and Large Language Models ( LLM ) has opened…
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Softr: The Power of Using Client Portals For Growth and Retention
Businesses are striving to differentiate themselves and provide exceptional customer experiences, and incorporating a client portal strategy has emerged as a game-changing approach. This innovative concept fosters stronger customer relationships, fuels upselling opportunities, and enhances retention rates. In this article,…
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POWR: Attract And Engage Visitors With These 60+ Easy-To-Use Website Apps
Building a comprehensive website that attracts and engages visitors requires more than content. Adding elements that attract a visitor's attention and drive them to conversion is essential to your inbound marketing strategy. No-code website apps are a great way to…
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Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams
Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let's explore these challenges and discover how Cognism ,…
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Mailchimp: How To Build A Table of Contents for Your RSS-To-Email Campaign
Adding a table of contents ( TOC ) in emails can be a good practice for several reasons: Navigation and User Experience: In longer emails with multiple sections or topics, a table of contents giving users a quick overview of…
