Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Flip: Reach More Customers and Generate More Sales With The Next Generation of Social Commerce for E-commerce Brands
For many people, social commerce is synonymous with influencer marketing. Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend. Influencer Marketing Hub But consumers are catching onto paid sponsorships and dishonest reviews...
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How To Migrate Events From Universal Analytics To Google Analytics 4
I'm not too confident in Google Analytics 4 despite the buzz being passed by the Google Analytics team. Companies have spent millions of dollars to enhance and integrate their sites, platforms, campaigns, events, and other measurement data within Universal Analytics…
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Dynamic Yield: Unlock Hyper-Personalized Customer Journeys
Personalization has shifted from being a nice-to-have marketing tactic to a critical driver of growth. Customers now expect brands to recognize them, anticipate their needs, and deliver seamless experiences across every channel. Companies that fail to meet these expectations risk…
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How Brands Use Sonic Identity to Stand Out Against Large Competitors
If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space or Coca-Cola in beverages). This is precisely the challenge that TaxAct , an…
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How To Exclude Tags In Google Tag Manager By The Visitor’s Logged-In User Role in WordPress
Throughout any day, I log into Martech Zone to read form submissions, add and edit content, and improve the site's performance. At issue is that I don't want that activity skewing my analytics or executing tags within Google Tag Manager…
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Moving Beyond Vanity Metrics: How AI-Powered Performance Marketing Outshines Traditional Influencer Campaigns
The fear of missing out ( FOMO ) has long been a driving force for marketing decisions among brand advertisers. In today's hyper-connected world, influencer marketing has emerged as the darling of the advertising industry. And brands, eager to ride…
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4 Ways You Can Use User-Generated Content to Foster Brand Loyalty
A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand…
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Why Product-Led SEO Is So Valuable for Business Growth
Creative use of search engine optimization ( SEO ) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the…
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Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company's product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data.…
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Online Infographic Makers and Platforms
For several years my agency had a backlog of orders for developing client infographics. The demand for infographic design services seems to have dropped in the last few years, but I have no idea why. When looking for an edge…
