Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Zoomer Marketing: Why Smart Brands Are Targeting Generation Z
Getting in with Gen Z isn’t just about learning the lingo. As brands like e.l.f. and Hellofresh have expertly shown, it’s an exercise in empathy that requires companies to check their prejudices and preconceptions at the door and lean into the new era of immersive, personalized marketing. After all, this is a generation that truly balks at disingenuousness. They can…
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The Psychological Impact Of Color On Emotion, Attitude, and Behavior
I’m a sucker for color theory. We’ve already published how genders interpret colors and how colors impact buying behavior. If you want to learn more about how our eyes actually detect and interpret color, don’t miss reading Why Our Eyes Need Complementary Color Palette Schemes. This infographic details the psychology and even the return on investment a company might attain…
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The Next Generation Of NFTs Are Here And Forward-Thinking Brands Are Providing Them
Non-Fungible Tokens (NFTs) have made their grand entrance onto the world stage. The battle is no longer for awareness of the medium — instead, it’s for acceptance of the fact that NFTs are good for a lot more than showing off digital art. Fortunately, NFT innovators aren’t just waiting for the mainstream to catch up with what they’re capable of.…
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It’s Time Your Sales Teams Stop Using Local Presence Deception
If you’ve never heard of local presence, it’s the strategy that many companies use to incorporate a regional presence to boost their overall brand’s trust and reliability. In a physical sense, local presence may involve setting up a brick-and-mortar store, office, or warehouse in a particular region, city, or neighborhood. This allows businesses to be physically present in the community…
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Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization
As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple e-commerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block that had additional details about the products. If we published the section in the default region,…
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Are You Really Mobile Friendly? Tools And What To Test For Mobile Speed, Mobile SEO, And Mobile User Behavior
While most marketing industry professionals design and publish sites from the comfort of their desktop and a nice large display, the majority of visitors to your website may be arriving (or could be arriving) from mobile devices. Not taking the time to ensure that your websites and landing pages are mobile-friendly can leave a huge gap in your inbound marketing…
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Healthy Competition Is Good, but It’s Time to End the Sales and Marketing Feud
Although you might not admit it to HR, sometimes a tiny bit of rivalry crops up between sales and marketing. These two teams share close quarters, but at times, they seem to come from different planets, speaking different languages and with different goals and expectations. It can be challenging to uncover this rivalry, even more so to acknowledge and admit…
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Seobility: Analyze Your Web Page’s Search Engine Optimization With This Simple SEO Checker
As someone who works to assist our clients with their search engine optimization (SEO) as well as runs a marketing technology publication, you can only imagine how many organic search engine platforms that I’ve experimented with and purchased subscriptions for over the years. In all honesty, I’m growing quite frustrated with the bells and whistles that every SEO platform continues…
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How to Optimize a Landing Page for SEO
A landing page is a destination page on your website where you want to convert visitors. While other pages may provide information and detail about products and services, a landing page should be designed as a destination. It’s the last page before a visitor calls, sets an appointment, adds a product to a cart, or fills out an information form.…
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The Ultimate Guide to Building a B2B Content Marketing Strategy
The business world has undergone a massive transformation in recent years, and B2B content marketing has become an essential tool for companies looking to stand out in the crowded digital marketplace. B2B content marketing is more critical as companies aim to connect with their target audience and establish themselves as thought leaders. This comprehensive guide to B2B content marketing provides…
